7 Essential Tips for Creating Effective Video Blogs
Posted: December 09, 2011
Video blogging is rapidly becoming one of the most exciting uses of web video on the Internet right now.
Everyone from amateur presenters to professional bloggers are creating video blogs for their websites and enjoying an enormous amount of traffic as a result.
Video blogging is rapidly becoming one of the most exciting uses of web video on the Internet right now.
Everyone from amateur presenters to professional bloggers are creating video blogs for their websites and enjoying an enormous amount of traffic as a result.
So how do you create popular video blogs? This article outlines the seven most essential tips for creating effective video blogs for any niche:
1. Know Your Medium
For those new to the video blogging world you might be wondering what on earth a video blog is. Simply put a video blog or ‘vlog’ is exactly the same as a standard written blog. The only difference is that it’s a video, presented by the author, discussing their topic on screen rather than writing about it.
Online users will check out video blogs for the same reasons they read a blog, because they enjoy the author’s content or because they like the author’s personality. Your video blog should always bear the audiences reasons for watching your vlog in mind and try to cater to it in every episode.
2. Be Approachable
Audiences enjoy video because they can access it easily as a medium and can connect to the individuals on screen. You can cater to this by trying to create a connection with your audiences through your video blogs.
Ask questions to your audience, get them to suggest topics for you to discuss, give prizes to viewers who interact with your content and try to talk to your audience like you would a friend.
If you can make your audience feel like they can approach you and connect with you, then you will enjoy a stronger bond with your viewers, and in return they will be more inclined to share and interact with your content.
3. Be Current
Your video blog needs to have a reason people should watch it. One of the best ways of creating a sense of urgency around your vlog is to be on the pulse of industry news and know about exciting developments within your niche.
Your audience will always want to know about breaking news, and if your content can stay current and up to date, you can help to ensure your video blog is where users will go to find such information first.
4. Learn The Three Golden Rules
In the video production industry there are three golden rules for creating content that audiences will universally enjoy.
- Your content should inform your audience
- Your vlog should educate your audience
- Your video blog should always entertain your audience
Creating content that misses any of those rules is video blog suicide. It’s not always easy to make a video that adheres to all three rules, but if you can tick off one rule in each of your videos then you can help to make your vlogs as popular as possible with your viewers.
5. Be Yourself
Just like you should make yourself approachable to your audience, you should always be yourself in your video blogs too. Audiences can spot a fony on camera a mile off. Trying to be someone you’re not in a video blog will make the content appear forced, clunky and fake, which will not go down well with your viewers.
If you find the prospect of being yourself on camera a bit daunting, try and record some videos just for yourself to watch back and learn from. Once you’ve got comfortable in your own video skin you’ll be able to produce far more confident vlogs.
6. Watch & Research Popular Video Blogs
No matter whether you’re trying to become a world class athlete or a published author you should always learn from the best. Track down popular video blogs and research what makes them tick. If you can work out why a vlog is so popular you can start to try and use such techniques in your own episodes.
It is always worth finding a popular vlogger and tracking down their early material. You’ll see that no video blogger was born with a great on-screen presence, it takes time and practice.
By checking out some less than stella performances from popular vloggers you’ll feel a lot more confident about your own episodes and begin to have a bit more faith in your video blogging abilities.
7. Practice Makes Perfect
As you can imagine practice and hard work can work wonders for your video blogging productions. By recording a few takes of a video a day, you can begin to get comfortable and confident on camera, and begin to see yourself as the fantastic vlogger you undoubtedly are.
Putting in the hard work in every aspect of video blogging will help to greatly benefit every single one of your episodes. Plan your videos well, film them effectively and spend plenty of time editing them into short, sweet pieces of vlogging brilliance.
You’d be surprised how often vlogs fail just because users don’t put effort in to every aspect of the production. When you’ve practiced and learnt every aspect of creating an effective video blog you’ll start to see a real change in your vlogs and begin to notice a fantastic growth in your videos popularity.
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