60 Second Instagram Reels are Here
Posted: August 03, 2021
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Many platforms are now allowing content creators to post longer stories and videos. After TikTok and YouTube Shorts enabled longer video clips, Instagram decided to increase the length of reels. With the option of 60-second videos, creators can now reach their Instagram audience with the same video they use on other social media platforms without having to trim it.
Andrew Hutchinson, content and social media manager at
Social Media Today shares all the information about 60 seconds reels.
In an utterly unsurprising update, Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users.
Instagram has been experimenting with longer Reels
for some time, after first extending Reels from 15 to 30 seconds
last September. And given that TikTok now enables the upload of longer clips (up to
3 minutes), and YouTube Shorts can also be
up to 60 seconds in length, it seemed like it was only a matter of time before Instagram followed the trend.
Read the full article,
Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity, on
Social Media Today.