6 Ways to Inspired Content Marketing

[caption id="attachment_11416" align="alignright" width="374"]© kikkerdirk - Fotolia.com[/caption]Inspired content marketing requires a talented wordsmith or creative video producer, claims Marcela De Vivo is the CEO of Gryffin Media, a content marketing agency specializing in social media marketing and SEO. "The better this foundation is, the more attractive the content is to the viewer," she said. Attractive conent gets shared more often. De Vivo discuss six simple ways to use analytics data to assist with your content marketing strategy.

Content marketing is part art with a touch of science.

Creating great content requires a word smith or a creative video producer. The better this foundation is, the more attractive the content is to the viewer and increasing its chances for sharing on the web.6 Ways to Inspired Content Marketing

That’s the art part.

So we all know that high quality content and social media sharing and engagement are the driving force behind traffic and conversions. Yet most people don’t have a clear strategy for tracking and analysing performance.

This is the simple science.

Most of us periodically check our Google Analytics to find the number of visitors, or referrals from Google or Facebook, but few know how to use other data available in analytics to maximize their social media and content marketing strategies.

Do you know how to use Google Analytics data to come up with ideas for new articles? Or how Pinterest analytics can help you learn more about your buyer personas, thus helping you shape your message?

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