6 Keys for Creating Compelling Content

Posted: April 23, 2013

[caption id="attachment_11228" align="alignright"]© Ivelin Radkov - Fotolia.com[/caption]If you're in the marketing game for years, or create tons of content, you know that sometimes it may become stale and it can be difficult to find ways to make it appealing. In order to be successful, compelling content is a must. It needs to be relevant and make your target audience want to pay attention.

[caption id="attachment_11228" align="alignright"]© Ivelin Radkov - Fotolia.com[/caption]If you're in the marketing game for years, or create tons of content, you know that sometimes it may become stale and it can be difficult to find ways to make it appealing. In order to be successful, compelling content is a must. It needs to be relevant and make your target audience want to pay attention.

Content Marketing is now the hot button item for Digital Marketers. But, do you know how to create relevant content that will appeal to your prospects? Below are 6 keys for creating compelling content.

1. Create Personas

Most marketers write to a faceless audience. There is no such thing. You must vividly define and picture exactly who you want to reach.

Chances are, you’re going to have multiple segments within your audience. Identify each segment by way of a persona. Give each persona a name and identity. Define what they want to know and what motivates them.

Ask yourself these questions about the various personas:

1. What are their job titles?
2. Are they influencers or the actual buyers?
3. Are they consultants or on staff?
4. What makes them look good in front of their bosses?

Figure out the level of sophistication of all personas and what they want to know. Assume these people are at least as smart as you are and maybe smarter. After all, if they’re in a position to spend money with you or influence spending, then they must have something on the ball.

Read entire article 6 Keys for Creating Compelling Content on Web Digest for Marketers