5 Ways to Prove to the Client that the Traffic Will Come

Posted: August 09, 2013

[caption id="attachment_11490" align="alignright" width="425"]© Yury Zap - Fotolia.com[/caption]As a communicator, your job is to help ensure your content and the website where it lives rise to the top of search engines. Unfortunately, getting to the top search engine results lists is not instant, as many clients expect. Educating customers on SEO processes is important to keeping them satisfied. James Harrison, with SEO by the Hour in San Diego, California offers, “5 Ways to Prove to the Client that the Traffic Will Come He covers: 1) Rankings reports and keyword improvements 2) Working logs 3) Summary reports and updates 4) Other metrics to report 5) Resources vouching that SEO takes time.

This post is dedicated to those hard-working white-hat SEOs helping websites obtain top search engine rankings the right way. Sometimes we have to remind the client that slow and steady wins the race. However, the majority of the time the client doesn't want to hear that, especially if they are paying for SEO services month after month.

Yes, SEO is an investment; however, showing them that they are investing in your services and skills requires a little more than just performing SEO services. Due to the search share click distribution, the client can’t really expect major increases in traffic until they reach the first page of the SERPs. Sometimes they can see instant increases in traffic via long-tailed terms after completion of thorough on-page optimization. But, for the most part we have to educate them so that they will be patient. Remember, they hired you because they are not experts in SEO, it’s important to teach them the benefits as well as the slow process of organic SEO.

Read the full article 5 Ways to Prove to the Client that the Traffic Will Come on Moz