5 Tips to Follow when Writing Press Releases

Posted: April 23, 2013

[caption id="attachment_11289" align="alignright" width="300"]Image: swiftevolutions.com[/caption]With the surge of social media over the past few years, some people may think that press releases aren't useful anymore or that people may not even pay attention to them. Here are some tips that can help you put your next press release on top.

[caption id="attachment_11289" align="alignright" width="300"]Image: swiftevolutions.com[/caption]With the surge of social media over the past few years, some people may think that press releases aren't useful anymore or that people may not even pay attention to them. Here are some tips that can help you put your next press release on top.

As social channels grow it may be easy for PR pros to lull themselves into thinking that that press release has lost its luster.

Yet despite the ongoing proliferation in digital-media channels, press releases have not gone out of style.

If anything, the “bite-size” nature of digital content has puts a growing premium on well-written press releases.

With that in mind, we thought we would revisit a few tips for PR execs to follow when writing press releases:

1. Put on a journalist’s hat: The press releases that will get the most traction from journalists are written in classic, journalistic style. Start the release with a strong (non-sales-y) lead that answers some of the basic questions of your message such as who, what, when, where and how, and go from there.

Read entire article 5 Tips to Follow when Writing Press Releases on PR News Online

Biz Tip submitted by Tammy Sapp, director of communications for Kalkomey