5 Keys to Becoming a Social Business
Posted: November 16, 2011
CRM Essentials recently surveyed 750 executives at small and mid-size companies to get a better understanding of how they were benefitting from social media marketing.
CRM Essentials recently surveyed 750 executives at small and mid-size companies to get a better understanding of how they were benefitting from social media marketing. The study showed some significant success in creating profitable new customer relationships and 5 key points were revealed and explained:
- The need to socialize the overall business culture
- How 'Social as a Strategy' has become the new SaaS
- A focus on customer retention via a social experience
- Automation that strengthens the social business process
- Measuring the value of a social customer
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
This report is being made available courtesy of Radian6 , a leader in social media monitoring.