2023 Marketing Trends

Posted: November 08, 2022

As POMA members wrap up year-end projects, we look towards upcoming marketing trends for 2023. Marketing focus has evolved from branding and advertising into the entire customer experience over the last few years. Michael Brenner shares insights below to keep up with the latest trends in the industry.

21 Marketing Trends You Need to Know For 2023

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers. Today, there’s a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Read, "21 Marketing Trends You Need to Know for 2023," on Marketing Insider.