2023 Consumer Behaviors

Posted: December 13, 2022

As content marketers analyze their successes in 2022 and plan for 2023, it is worth noting changes in consumer behaviors. Giana Reno discusses important trends that will impact revenue for sales and marketing teams in the coming year.

7 Consumer Behavior Trends Marketers Are Watching

Elevated expectations around the customer experience and increased online brand presence are two common threads throughout consumer behavior trends. There are actionable ways companies can respond to these overall trends. Specifically, they can use content marketing — proven to be 3x more effective than all other types of marketing — to stay connected to their audiences. High-value, consistent online content establishes your brand reputation and personality, allowing consumers to “experience” your brand before they ever make a purchase or visit a physical location. Read "7 Consumer Behavior Trends Marketers are Watching," on Marketing Insider.