2019 Holiday Marketing Insights
Posted: November 26, 2019
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Of all the available tools in a marketer's arsenal, consumers consistently choose video as one of their favorite types of content to view. A recent study by Animoto confirmed that customers want to see videos when browsing your products, or when they're ready to buy. For that reason, a large percentage of marketers are planning to include video in their upcoming holiday marketing strategy. If you're getting ready to launch your holiday marketing campaign, you might want to ensure that you're including video.
Jess Rozario-Ospino, contributor to Social Media Today shares an infographic on video marketing insights for the 2019 holiday season.
In a
recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that's why some 88% of marketers are planning to include video in the 2019 holiday marketing - over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy.
Looking for more insights to help you map out your holiday marketing strategy?
Here are some additional considerations from Animoto’s study:
- For consumers, video is the most helpful way to learn about a product when holiday shopping
Read the entire article,
Video Marketing Insights for the 2019 Holiday Season [Infographic], on
Social Media Today.