2011: The Year of Online Video Advertising
Posted: December 27, 2010
As the year of Mark Zuckerberg comes to a close, many advertising executives are forecasting new developments for 2011. One prediction involves the movement toward online video advertising.
As the year of Mark Zuckerberg comes to a close, many advertising executives are forecasting new developments for 2011. One prediction involves the movement toward online video advertising. A lack of data standardization to scale content has been one of the fundamental reasons to hold back video advertising, but executives say this is necessary to leverage cookie data and optimize for campaigns. They also want to know if audience-buying metrics will rise to acceptable levels.
I think that with the continued emergence of tablets into the marketplace, we'll see much more creative digital video in development that can be shared across multiple channels. Third party ad serving technology is key in the burgeoning movement of online video advertising. This service pushes advertising to websites and enables managers to track performance. Performance is measured through the popularity of banner ads, interstitials (pop-up ads, full-page ad between sequential content), and paid search listings.
According to eMarketer daily, video spending will have the highest growth, from 5.5% a share in 2010 to 11.3%, in 2013. Brand managers will continue to shift their ad budgets online as the hardware market spreads across devices. This bar chart illustrates strong upward movement, meaning that brand managers are researching viewing habits to maximize their online advertising revenue. Television still has strong results for long-term gain, but changes to online marketing are coming. Professional video spots, please apply.
Biz Tip Source: Talent Zoo
About the Author: Abdul Fattah Ismail lives in New York and is an MBA candidate with St. John's University, majoring in Marketing Management. He also writes blog articles on the interactive marketing sector for Blueliner Marketing, LLC , a New York interactive marketing agency with offices in India and Bangladesh. Originally from South Bend, Indiana, he completed his Bachelor of Arts in Political Science at the University of Notre Dame. Follow him on Twitter and read his blog.