Make a list of all the content you have and categorize that content for each step of the customer journey. Then, do the same for the content you need.
The 8 Stages of the customer journey are Awareness, Engage, Subscribe, Convert, Excite, Ascend, Advocate and Promote.
This systematic approach will help keep your content focused and purposeful, ensuring that each piece serves a specific role in guiding your audience closer to your business goals.