10 Questions to Ask Yourself Before Sending an Email to Clients

Posted: December 08, 2012

[caption id="attachment_11032" align="alignright" width="289"]© ra2 studio - Fotolia.com[/caption]Sure, social media has become one of the main ways to reach journalists, but don't think that emailing press releases is dead. The trick to making an emailed press release successful is to make sure the journalists that you're sending it to actually open it. Use your subject line wisely to ensure your release is among those opened.

Emailing your friends, family, and colleagues has become so commonplace that it’s easy to fall into the trap of whisking off an email to your clients in the same fashion. But when it comes to your business, it pays off to really plan and send a thoughtfully crafted promotion. In our latest guide, Email Marketing for Photographers, we partnered with email service provider Emma to outline what works and what doesn’t in the email marketing landscape.

The following is a snippet from the guide, written by the pro email marketers at Emma:

Even at Emma, where we are in the business of sending emails and help our customers send emails every day, pressing the send button gives us a little thrill. Sending an email means you’re starting a conversation with the people who care about your work, and you want to make a good impression. So how do you make sure you get it right? Here are 10 Emma-tested questions to ask yourself before pressing send:

1. Am I sending to the right people?

Strong email marketing begins with a healthy email list. Always use a permission-based list, and avoid the temptation to send every email to your entire audience. Segmenting your audience so the right people get the right message at the right time means higher open rates and more clicks. Choose an email service provider (ESP) that makes it easy to segment by industry or type of client.

2. Does my subject line entice readers to open?

The words you add in the subject line are the most important eight to 10 words in your email, so take the time to make sure yours is concise and compelling. Be sure to identify your business by name, too, either in the “from” name or the subject line.

Read entire article 10 Questions to Ask Yourself Before Sending an Email to Clients

Biz Tip submitted by Tammy Sapp, director of communications for Kalkomey