- Make sure to check out POMA Insight Sessions, our conference-style educational sessions that are being offered virtually. We’ve got some great presenters coming up, and you won’t want to miss them. Free for members and a great value for non-members. Sessions are recorded and available to members and registered attendees. Archived Insight Sessions can be accessed here.
- March 14 – 15, 2022 – Shooting Sports Showcase – POMA, SEOPA, and NASGW are working together again to hold the 2nd annual private event where firearms-related companies can showcase their products to media, distributors, and dealers. View highlights from the 2021 Shooting Sports Showcase.
- June 14 – 16, 2022 – #POMA2022 business conference takes us back to Kalispell, Montana for another great opportunity to network, learn, have fun, test products, gather content, and SO MUCH MORE. Don’t miss it.
Welcome and thanks for stopping by the Professional Outdoor Media Association (POMA) website. Whether you’re a hunting and ﬁshing industry communicator, industry professional or an avid outdoor sports enthusiast, POMA is working hard for you.
POMA is dedicated to seeing the traditional outdoor sports story is told honestly and fairly so hunting, ﬁshing, the shooting sports and trapping will endure.
Subscribe to POMA News and keep up with POMA news, events and issues. If you’re an industry professional, join us.
Happening NowMore Info
It's time to enter the 2022 POMA Pinnacle Awards. Free entry deadline is January 31, 2022.
POMA Pinnacle AwardsJan31
Happening NowRegister Now
Make Plans to Join Us!
Registration Now Open
16TH ANNUAL BUSINESS CONFERENCE#POMA2022
Kalispell, MontanaJune14 -16
Happening NowMore Info
Register now to save your spot!
Registration Now Open
Shooting Sports Showcase
Talladega, AlabamaMar14 - 15
Well, that didn’t take long. I just sent in my dues payment and I’ve already seen a 400 percent return on the investment thanks to a tip from the Money Line. Thank you POMA!!!!!!Tony Hanson Editor, Michigan-Out-of-Doors
I just wanted to tell you how much I appreciate our membership in POMA. I thought you might like to hear a great example of why it is important for companies like mine to support you. John Phillips has a new book, with a second volume already being worked on, that teaches people How to... Read MorePaige Darden MyTopo, a Trimble Company
As a full-time freelance magazine writer and book author I spend a lot of time alone - in the office, traveling and in remote locations. POMA through its Briefs, Business Conference and webinars offers me a very valuable means of staying in communications/networking with others in my field.... Read MoreJ. Wayne Fears Freelance Communicator
Just a few weeks after the conference, with one project, I was able to generate coverage for six POMA Corporate Partners. And, with the participation of those partners, I was able to write a much more rich and interesting review.... Read MoreGil Horman Technical Content Provider
It pays to be a POMA member, Darren Warner said in a recent note to POMA. As a member, I'm able to receive more than three times as much for my work, from Buckmasters Rack magazine, than I would if I were not a POMA member.Darren Warner Freelance Writer
For years I avoided joining the professional writer’s organizations in favor of an independent approach to networking and relationship building. That worked well for a while, but then I hit a plateau. During that time I joined several writer's and media organizations.... Read MoreTom Keer Freelance Writer/The Keer Group
POMA is amazing. The responsiveness to member needs is unheralded among professional organizations. POMA listens to our clients’ needs and reacts to them. POMA’s commitment to the industry shows at every conference. Our clients can’t afford to not be at the conference each year.The Media Group – Joe Wieczorek Owner
No one is doing what POMA is doing when it comes to education and opportunities. POMA reacts quickly to situations and is in tune with the needs of media and industry.J.R. Robbins NRAHuntersRights.org
POMA is a money maker! A casual conversation at the POMA business conference turned into a friendship, and almost immediately, into a lucrative business deal for Gun Talk Media. In business, it's often about the contacts, and POMA provides quality contacts.Tom Gresham Gun Talk Media
I am new to the industry, and I know there is a lot of water left to tread before I find my own sweet little island. However, because of POMA and the commitment and conviction of its founding members, I now have more confidence and better tools than I could have imagined receiving from any other source.... Read MoreAndrew Chamberlain Author Cartridge Comparison Guide; Western Hunter Shooting Editor
Born and raised in Hollywood, California, Allan has worked in the film & television industry for over 30 years. A veteran of the United States Marine Corps & decorated former California Firefighter/Paramedic, this experience led to the creation of a multi awarding winning video production company that has taken him around the world from Indigenous countries, hostile territories & 3rd World Countries.
Hi, I live in Athens, Alabama with my wonderful husband Larry. He is an avid fisherman and I like to dabble with it. We have eight grandchildren that we love to spoil.
I enjoy hunting with my camera, bow and guns. Raised 4 amazing children and now have 3 sweet grandchildren. History and politics are also very interesting to me and I love to explore new places and write about them.
Raised on dairy farm in So.CA hunting rabbits & birds - Biochemistry BS U.of CA 1973 - US Air Force - Bird hunter, dog trainer, skeet, sporting clays, fresh & saltwater angler. Moved to AZ White Mountains 1990 - bowhunter, airguns, muzzleloaders, big game, quail, waterfowl, predators, bass tournament fishing, trout & flyfishing.
Beth Alcazar lives in Central Alabama with her husband, Sean, their three children, and a 115-pound German Shepherd. Beth often describes herself as "just a mom with a gun." In her spare time, she enjoys reading, crafting, competitive shooting, and baking... and hopes that her AR-15 handling is as smooth as her 7-layer chocolate-cookie cheesecake.
Husband and father of two boys and a lifelong outdoorsman. I hunt, fish, shoot, camp, fish, hike, backpack, paddle and more.
Vaznis graduated cum laude from the University of Massachusetts at Amherst and later earned his MSW from Tulane University Graduate School in New Orleans. He now lives on a farm in upstate New York with Grizz, a 30-pound woodchuck with a voracious appetite for the neighborsâ€™ gardens. He has published three books on hunting and a western novel.
Native Texan hunting & fishing since youth; Deer, quail & turkey were major influences; His brittany, Bear won 2010 NSTRA Regional Championship; Field trialed from coast to coast; Freshman All-American for TCU Football, Married for 25yrs, one son, one granddaughter, created award winning feature for adopt/foster kids in Texas, Saved by Jesus Christ
I've been an outdoor writer for 30+ years, three time Arizona Outdoor Writer of the Year and 2021 inductee to the Arizona Outdoor Hall of Fame. I write for many print and online publications.
A southpaw, originally from Michigan’s “North Woods,” Britney is a lifelong outdoorswoman and shooting enthusiast with a passion for upland hunting, German Shorthaired Pointers (GSP,) and over-and-under shotguns. A graduate of Western Michigan University, Britney holds a bachelor’s degree in journalism. After entering the outdoor industry post college, Britney leveraged her knowledge of digital marketing and communications to start Booth Media Group, a full-service consulting company. She currently resides in Knoxville, Tenn. with her husband J.T. and nine-year-old GSP Wesson.
Born & raised in California. Grew up camping and fishing. Started playing guitar at age 14 and took up hunting at hunting at 25. I spend my time hunting, fishing, gold mining and playing music. Order of importance depends on day of the week.
I am originally from Terre Haute, Ind., where I grew up hunting small game. I got into waterfowling when I was 16 and have never turned back. I currently live in Bartlett, Tenn., with my wife and two black labs.
An avid outdoorsman. I spend as much time as possible in lakes and streams fishing and out in the field/forest hunting. This matches well with the gig I have with Tourism Saskatchewan given my love of the outdoors and my enjoyment of building professional relationships.
Borne in Detroit Michigan. Attended All Saints Academy, Graduated from St. Clement H.S. and attended Central Michigan University with a GPA of 3.85. Was a named technical advisor for the Industrial Arts Program at Macomb Community College and taught, large format, Studio Still Life photography there. I became disabled in 2006.
Although born in Colorado, Darren Choate has lived in Arizona for over 40 years. The majority of his childhood years were spent as a young hunter growing up in the White Mountains of eastern Arizona. After graduating high school, Choate served his country as an airman in the US Air Force for four years. For the majority of his tour, he was stationed in Alaska at Elmendorf AFB in Anchorage, Alaska. After an honorable discharge, he returned to Arizona to attend Northern Arizona University, where he earned a Bachelors of Environmental Science and a Masters of Educational Technology. Happily married, he and his wife have two sons, and reside in Arizona.
Outdoors has been a passion since the 1970's. Having had the opportunity to fish in most provinces of Canada, several states, and both oceans, I look forward to my next trip. Hunting upland game in South Dakota and big game in Colorado & Idaho has provided untold memories. Hopefully more to come.
A lifelong bird hunter and angler. My first feature article was published in 2002. I have 8 years retail firearms experience and am certified as a NSCA Level I Sporting Clays instructor. I just recently began copywriting for the outdoor industry.
My writing career began in 1972, when the Marine Corps sent me to J-school, following my tours in VN & ater as a Marine Drill Instructor. My published body of work comprises over 2,000 articles, essays, short stories and poems plus 7 books, fiction/nonF w/multiple writing/photo awards. I hold multiple college degrees including an MA in English. My CV provided on request.
Kevin and his beautiful wife Marjorie got married in 2016. They have a house in Lincoln, NE filled with 5 kids and it is exceptionally loud. Kevin and Marjorie escape to the outdoors with and without kids as often as possible. A freezer filled with meat leads to inspiration weekly with great meals and the entire family around the dinner table.
Started career at PRADCO Outdoor Brands. After nine years primarily in fishing moved to the shooting sports with Umarex USA, Inc.
I am an avid hunter (primarily waterfowl, wild turkey and deer), angler and conservationist with a background in communications, brand marketing, wildlife biology and resource management. I have spent most of my life in the southern U.S., and am the proud father of two children, Gage and Caitlin. I currently work for the East Foundation and reside in Spring Branch, Texas.
Born in Beaumont, Texas. Graduated Texas A&M,; U/Texas Law School. Legislative & land work. Helped corral bad guys along the border as Asst. DA. Former ED/TX Chapter The Wildlife Society. Married. Kids & dogs.
John Jackson, III
Attorney at Law, writer, regulatory expert, past President of SCI, founder of Conservation Force that pioneers hunting and essential conservation support for hunting.
Justin is an avid sportsman and devoted conservationist. His biggest passions as an outdoorsman are spending time with his bird hunting dog Gomer and spending time in a tree stand with a bow in his hand and camera at his side. Justin grew up in west-central Wisconsin where his father introduced him to the excitement and benefits the outdoors offer. Over the years, Justin became a very successful hunter and fisherman. Justin joined POMA in 2010 and soon after became a POMA intern. Justin joined the National Shooting Sports Foundation team in 2014 and is now the manager of social media for the organization. Justin was proud to serve on the POMA Board of Directors from 2018-2021. Justin lives in Wisconsin and is developing his country homestead to be a wildlife haven and a place where people come together to learn about and enjoy nature.
Jodi was raised on a farm in central New Jersey and began hunting, fishing and spending time outdoors from an early age. She's now married and living outside of Denver, Colorado with her husband and teenage daughter. The whole family loves getting out to hike, bike, hunt, fish - whatever it is, it's good as long as it's outside!
Air Force veteran with decades of management-level communications experience, including public affairs officer & journalist with U.S. Air Force, Army and DoD. Northern Vermont native; Virginia resident. Past three-term board member, SEOPA and association Business/Finance Committee chair for 7 years. Current President, Association of Great Lakes Outdoors Writers. Strong strategic planning/legislative affairs/corporate communication background.
Firefly Publicity's owner, Kim Emery, is a strategic thinker and proven communicator. She has worked as a reporter, an agency executive and an international marketing communications manager. Working with both small and large budgets, she has launched new brands, participated in celebrity gifting at the Sundance Film Festival and negotiated product placement in films. Kim's experience includes marketing for start-ups as well as established international companies. She has hired and managed public relations firms and advertising agencies in the US, Europe and Asia. Her focus is on the outdoor segments of hunting, fishing and outdoor recreation.
Jarnagin started early in life learning about the outdoors from his grandfather and dad on a small farm in Sweetwater, Okla. After graduating from the University of Oklahoma with a Masters in Public Admin, Jarnagin set his roots in Norman, Okla., and began the pursuit of making a career in the outdoors, fishing and hunting world. His work with Blue Heron Communications springboarded him into a position as the content curator at Gun Talk Media.
Karen Mehall Phillips
My lifestyle centers around the great outdoors. My favorite pasttimes are hunting, any other outdoor activity and practicing karate (1st degree brown belt). I am fortunate to have married my best friend--fellow POMA member, hunting guide and TV host Phil Phillips, who is also a licensed real estate broker in CO nd TX--because when one hunting adventure ends, we are already planning the next one!
I am an eight-year Marine Corps veteran currently residing in north-central Texas with my wife, Kelly and my son, Jacob. I hold an A.A.S. in Multimedia Technology from Navarro College and a B.B.S. in Marketing from Dallas Baptist University. I handle media relations for multiple brands under the Sellmark Corporation umbrella: Pulsar (thermal imaging and night vision), Sightmark (optics, night vision and shooting accessories), Firefield (optics, night vision and shooting/firearms accessories), 12 Survivors (survivalist, prepper, camping, hiking and hunting equipment) and Head Tilt (pet products). I work as a freelance writer, photographer and videographer in our outdoor industry. My primary focuses are on hunting with bows, rifles and shotguns; AR and bolt-gun building; shooting, from close-range to precision long-range up to 2,000 yards; handgunning; personal defense; product and outfitter reviews; how-tos; industry news; features targeting industry professionals, retailers and consumers. I live and breathe our outdoor lifestyle as a boot-on-the-ground, blood-under-the-fingernails content creator.
Larysa Switlyk grew up with 3 older brothers and is the only one in her family that hunts and fishes. She introduced herself after receiving her Bachelors and Masters in Accounting from the University of Florida while on a solo trip to New Zealand. She fell in love with the sport and found her true passion that she now wants to share with the world
Laura is a public relations and marketing professional who prides herself on the relationships she has developed during her years in the outdoor industry. She has become a vocal advocate for the Second Amendment and is an unapologetic patriot. She is the wife of a NY State Trooper and mother to a Pharmacist and Marine Corps Sergeant.
Larry Chesney has spent the past 40 years as a copywriter and broadcast producer for ad agencies in the Carolinas. He has also spent the past 30 years writing for several magazines, primarily SPORTING CLASSICS where he is now a senior editor. Larry has won numerous awards in both the advertising and outdoor communications industries. He enjoys hunting most anything that's legal with bow, rifle and shotgun , and fishing for any species that will bite fly, plug or cricket.
I am a die-hard hunter and third generation Montanan. If it isn't hunting season I am hiking, fishing, camping, or photographing someplace wild.
Freelance writer and photographer for sporting publications. Seminar Speaker. Dedicated hunter, angler and trapper. I enjoy sharing my passion for the outdoors with fellow sportsmen and women. When I am not in the woods or water, I am enjoying my time with my wife and five children.
Paige Shipe is a lifetime enthusiast of the outdoors. Priding herself in educating and inspiring others, she has set forth with her Bachelors of Fine Arts degree, servant leadership, and creativity to become part of the growth and enrichment of future generations. Paige's role as the Sales & Marketing Coordinator at Hawke Sport Optics has allowed her the opportunity to network, learn, and engage in the industry she is highly passionate about. Paige is a self-taught entrepreneur who is nothing short of determined. You can’t throw stones if you’re busy washing feet, those of your outdoor loving, wild, messy son or those of the individuals around you.
I am married with four children and enjoy doing anything and everything outdoors--hunting, fly fishing, canoeing, hiking, mountain unicycling, camping, ice hockey, softball, etc. However, my favorite thing to do is to spend time with family and loved ones. I lived in six different states and three different countries (USA, Canada & Italy).
Roy Hill is a native Arkansan, and grew up fishing, hunting and shooting in the Ouachita Mountains. He started competitive shooting at age 8 in 4-H, and shot on rifle teams both in high school and in college. He likes long range rifle shooting when he can find a long range, and particularly enjoys literature about guns and shooting.
Matt Soberg resides in the Brainerd, Minnesota area and enjoys missing birds with his two English setters, losing fishing on the Minnesota lakes, and teaching his young son the ways of the northwoods.
Tyler is a lifelong angler and devotes much of his time to tournament bass fishing. He is a full-time freelance writer based in Spokane, WA but spends much of the year traveling and fishing the country with his wife and son. Tyler and his wife Tanya love the outdoors and are founding members of the Spokane Bass Club in Spokane, WA. Tyler has participated in tournaments across the country and holds many awards and titles from his time living in Nevada, Washington and Florida.
View the website, www.NatureExposure.com for a detailed biography. Current active member and past president of numerous professional outdoor organizations, POMA, POWA and M-DOWA. Award-winning photographer, writer, seminar speaker, consultant, educator and leader of photography and naturalist tours. Expert in various outdoor related sports and wildlife and conservation subjects
Tom is an award-winning writer with over 3000 pieces published in a wide variety of national and regional publications. He's a Senior Editor and columnist for Sporting Classics magazine and a Senior Editor for the Sporting Classics Daily. He writes regularly across many outdoor titles including Field and Stream, Outdoor Life, Garden and Gun, Sporting Classics, the Pointing Dog Journal, American Angler, Quail Forever, Pheasants Forever and the Ruffed Grouse Society, among others. His first book, A Fly Fishers Guide to the New England Coast, was released January 2011. He is a Senior Editor and Columnist for Sporting Classics magazine, a Senior Editor for the Sporting Classics Daily, and an Editor-at-Large for Strung magazine. He lives and writes from his home on Cape Cod in Massachusetts. www.tomkeer.com
Al has been a hunter, shooter and gun-tinkerer since he was old enough to own a BB gun, and he's been interested in writing almost as long. It all led to a career that blended firearms, photography and writing into one. He has authored two novels, blogs, edits, writes for print and web markets and operates a forensic consulting business as well.
I am a 48 year old d=single parent living in Tennessee. I was born and raised in Michigan but left there to become a US Army soldier in 1986. I served until 1996 and decided to stay in Middle Tennessee due to the plethora of outdoor activities, that don't end due to frozen lakes. I have raised my three children as true outdoors people and stewards
What began as a name for privacy has stuck as a pen name now that I also work in the industry handling PR. The pen name is used to keep my work and hobby separated.
Author, videographer, podcaster and combat vet that enjoys the outdoors and the smile on people’s face when they discover wildlife and the outdoors for the first time.
I'm the son of a decorated Korean War veteran who helped liberate South Korea from the Communists, 1951-52. Smallmouth bass and greenside darters in a tiny creek on the Ohio-Indiana stateline made a foundational impression on my morals. My wife and I have three children who enjoy fishing, hunting and backpacking. My Eagle Scout son follows in his parents' footsteps as a student at New Mexico State University. Go AGGIES! I earned a B.S. in Fisheries at NMSU; an M.S. in Fish Ecology at the University of Arizona and an M.A. in Rhetoric at the University of New Mexico. I like words and the outdoors. I've pursued a career in conservation and communications.
W. Bruce Hutcheon
Bruce originally from Foster center, Rhode Island, has enjoyed living with Kathryn his wife of 45 years, in Colorado Springs, San Clemente California and Bozeman Montana prior to retiring n 2012. Bruce served in the United States Coast Guard. Has spent years traveling, surfing, skiing, sailing, fly fishing and hunting throughout North America.
Born in Georgia, Wm. Hovey Smith worked throughout North America as a Geologist and wrote hunting articles between jobs. More recently he returned home to Georgia where he continues to produce books, radio shows, YouTube videos and consult to the outdoor industry.
MISSOULA, Mont. — The Rocky Mountain Elk Foundation and U.S. Forest Service worked with a willing landowner to conserve two private inholdings of wildlife habitat and conveyed them to the Lolo National Forest. The 1,040-acre transaction took place just west of Lolo, a small western Montana town about 10 miles south of Missoula. “We greatly
The 46th Annual NWTF Convention and Sport Show is returning to Nashville, Tennessee in 2022 for the biggest gathering of dedicated conservationists and turkey hunters. And, registration for media is now open! You won’t want to miss the celebration of a year of conservation successes and a Sport Show packed with top hunting gear from some of
Welcome new POMA members. We’re proud to have you in the family. Voting Media Chris Dorsey Castle Rock, Colorado Bio: Chris Dorsey has been called the ‘brand father’ of outdoor television having helped create and launch 56 series across numerous national outdoor networks through his company Dorsey Pictures founded 20 years ago. He’s also created
POMA is pleased to announce the addition of Cassidy Bailey as its new Operations Support Specialist. Bailey will provide support to POMA’s management in the daily operations of the organization, with a focus on customer service and helping to plan and implement events. “In the true spirit of POMA being a family, Cassidy’s involvement began
Exhibitors, wholesalers, dealers, and media are now registering for the 2022 Shooting Sports Showcase set for March 14-15 at the CMP Talladega (AL) Marksmanship Park. Conveniently located just two hours west of Atlanta and less than one hour east of Birmingham, the Park is considered to be one of the best shooting facilities in the
EAGLEVILLE, PA, January 24, 2021 – .Streamlight® Inc., a leading provider of high-performance lighting, introduced the BearTrap®, a multi-function, 2,000-lumen work light designed for law enforcement and first responder uses such as providing emergency scene lighting, illuminating traffic stops or servicing agency fleets. Featuring both spot and flood beams, the BearTrap can rotate 270 degrees
LAS VEGAS — The Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®), owned and operated by NSSF®—The Firearm Industry Trade Association—made a triumphant return to Las Vegas this week, bringing industry professionals together for the first time in two years and showing strong attendance. Although the pandemic remains disruptive to American life, the SHOT Show and
LAS VEGAS — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearm industry, honored six new inductees to its Hall of Fame at the 2022 SHOT Show, recognizing them for their vision and leadership in strengthening industry and expanding the shooting sports. Joe Bartozzi, NSSF President and CEO, and Robert Scott, Chairman
MISSOULA, Mont. — The Rocky Mountain Elk Foundation and its partners contributed $541,893 in grant funding to support wildlife habitat enhancement, scientific research, hunting heritage and other projects in Pennsylvania. RMEF directly granted $48,722 that leveraged an additional $493,171 in partner funding. “These grants help maintain and enhance wildlife habitat in the core of Pennsylvania’s
#POMA2022 will find conference attendees in beautiful Kalispell, Montana from June 14 – 16, 2022. Those who were lucky enough to attend the conference in 2016 will remember the warm hospitality, breathtaking scenery and, of course, the incredible conference itself. This year’s event will continue our tradition of setting the bar high and providing educational,