Contact the board of directors: board at

James Powell, President
Term ends 2018

James brings two decades of experience in publishing, corporate communications, public and media relations and wildlife management to his endeavors. James has held communications positions with the New Mexico Department of Game and Fish, the National Wild Turkey Federation, Cabela’s and Plum Creek Timber Company. He currently serves as Director of Communications for Ducks Unlimited, where he directs communications support for DU’s conservation delivery. He has a B.A. in English from Texas Tech University and a B.S. in Wildlife Science from New Mexico State University. James is an avid angler and waterfowler who also enjoys hunting big game and upland birds.

Tony Bynum, Vice President
Term ends 2019

Tony’s unique wildlife, hunting, and outdoor photographs have been featured on the covers of many major traditional sporting magazines, including: Sports Afield, Field and Stream, Outdoor Life, Wyoming Wildlife, and Montana Magazine. He is the Photo Editor for Western Hunter and Elk Hunter Magazine, and writes a photography column for Western Hunter Magazine.

Fredy Riehl, 2nd Vice President
Term ends 2018
New Jersey

Fredy is 27 year veteran of corporate communications, public and media relations, as well as successful digital publisher. He’s the Founder and Editor In Chief of AmmoLand Shooting Sports News. NRA Life Member, Ring Of Freedom Member, Advocate & Adviser for NRA Board members. As well as recipient or the Second Amendment Foundation’s 2012 “Defender Of Liberty Award“. Not to mention, a rabid promoter of all positive pro-gun news and pain in the ass of “anti’s” everywhere.

Michelle Scheuermann, Secretary
Term ends 2019

Michelle is a 12 year veteran of marketing communications helping brands and individuals get noticed in traditional and non-traditional media outlets. Michelle was the Director of Communications for the national cable network, Sportsman Channel for eight years, creating and leading a PR department focusing on multiple audiences. There, she honed her skills in media relations, social media management, branding, public affairs and government affairs outreach initiatives. She also was the first to activate Twitter and learn the power of online branding and interaction. She blogs on her website about her travels, communication observations and updates on her podcast, Back at the Lodge (available on iTunes and Stitcher Radio). Most recently Michelle started her publicity consulting business, BulletProof Communications, LLC, and still works with Sportsman Channel (now Outdoor Sportsman Group) along with other individuals and companies in the outdoor world and beyond. Her goal is to help clients be heard in the cluttered media world. Michelle lives in the St. Paul area with her husband, Wayne, and cat, Harrison.

Ryan Gresham, Treasurer
Term ends 2019

Ryan grew up shooting, hunting and fishing in a family known in the outdoors industry. His father, Tom Gresham and grandfather, Grits Gresham taught Ryan the right way to shoot, hunt and fish and the right way to treat others as well. Ryan attended Louisiana State University and graduated with a degree in Mass Communications with an emphasis in Electronic Media. Ryan has worked in radio, print, cable television and broadcast television in such roles as on-air talent, commercial production, and advertising sales. For the past seven years, Ryan has worked with Gun Talk Media running the sales and marketing, working with companies to promote their brands and products and help grow their businesses, as well as on camera for Gun Talk’s TV shows and online videos. He helped develop new shows. This wide experience has given him important insights into the creative as well as the business side of the outdoor industry. In the seven years Ryan has worked with Gun Talk Media, audience and revenue has experienced significant growth. Ryan has lived in Alaska and Arizona, but most of his time has been in Louisiana.  In his spare time, which is few and far between with a family with two young daughters, he enjoys hunting, shooting, boating, and fishing.  He also has played in several bands over the years singing and playing drums.


Ryan Repp
Corporate Partner Director, Term ends 2019

Ryan serves as the Communications Manager for the 77-year-old, Iowa-based Brownells, Inc., a leader in both products and information for all things firearms, and best known for its website – which features nearly 100,000 items for nearly anything that goes on, in, through or our near a firearm. He served as a police officer with the Newton Police Department (IA) for nearly 10 years, having been a field training officer, TASER Instructor and community outreach officer. He left law enforcement in 2009 to pursue a full-time career in public relations. Ryan began his employment with Brownells as a copywriter in January 2012 and was promoted to communications manager in 2013. Ryan is currently in charge of strategic direction of Brownells’ advertising, public relations, social media, event management, photo/video production and catalog teams. He says the best thing about his job at Brownells is that he gets paid to simply be himself. In addition to his role at Brownells, Ryan serves as a board member for the Iowa Chapter of Concerns of Police Survivors (C.O.P.S). C.O.P.S. is a national 501 (c) (3) non-profit organization that provides organizational and emotional support, plus advocacy for the families and departments that have lost officers in the line of duty.  Ryan enjoys upland game hunting, fishing and recreational shooting. He has been an active POMA CP member since 2012.

Mia Anstine
Director, Term ends 2020

Mia Anstine is an outfitter, guide, hunter, mentor and instructor. She is cohost of the MAC Outdoors podcast, guest host on Remington Country Television, hunt editor at Western Whitetail magazine, staff writer at Beretta USA, Armed Lutheran Radio contributor, NRA Tips & Tactics host, and guest at several other publications. She is serving her second term on Colorado’s Sportsmen’s Roundtable Committee. She’s the current chapter secretary for Four Corners SCI. She’s an archery instructor, firearms instructor and hunter education assistant instructor. As a public speaker, she teaches and inspires others to get involved in outdoor activities. She takes pride in guiding ladies and children for their first hunts. She’s hunted all over the United States and pursued game in Canada, New Zealand, and Russia. To learn more about Mia, visit her website at

Lars Dalseide
Director, Term ends 2019

Lars has been with the National Rifle Association for 8 years. Starting in the program side of the association’s Media Relations department, he worked on productions from Discovery Channel, History Channel, and Outdoor Channel while writing for American Rifleman, American Hunter, and NRAblog. Now as a Media Liaison and spokesman for NRA’s Institute for Legislative Action, he follows firearm-related policies and legislation for almost 20 states.

Justin Morrissey
Director, Term ends 2020

Justin has functioned in a myriad of marketing and communications roles in the outdoor industry over the past eight years. In his current role at the National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, Justin develops powerful marketing strategies and effective multimedia communications that promote NSSF events, programs, initiatives and media resources. Justin graduated from the University of Wisconsin – River Falls with a bachelor’s degree in marketing communications and an associate degree in field biology. While maintaining high honors status throughout college, he was an active POMA member and began his career in the industry through freelance media opportunities. He also founded the college’s Ducks Unlimited chapter that raised more than $25,000 for wetland conservation efforts while he served as chairman. Justin is an avid sportsman and devoted conservationist.

Jason Reid
Director, Term ends 2020
New York

Driven by the pursuit of excellence, Jason Reid grew up in a hunting and business oriented family where nightly conversations were centered around business case studies, solution finding and outdoor adventures.  Jason graduated from a nationally ranked Christian college in Marketing Communications where he also began his career in the outdoor industry by blogging from his dorm room. His passion for freelance content creation and the outdoor industry brought him to POMA as a student under the recommendation of Kevin Reese five years ago.  Working hard to earn opportunities, Jason’s young career in the outdoor industry has given him experience on the ground floor of starting companies, serving as a content editor for websites and contributor to national publications.  He has also worked sales and marketing roles both in and out of the outdoor industry, most recently has been named the Marketing and Communications Manager for the Crosman Corporation where he handles the day-to-day responsibilities of executing marketing, public relations and e-commerce strategies as well as government relations for the leader in the air gun market.  Jason has a passion not just for bow hunting and outdoor media, but for advancing the missions and purpose of the groups he is involved with.