Revelyst, a leader in sports technology and outdoor recreation, is seeking a Senior Manager of Performance Marketing – Amazon to drive growth across our Amazon business. This is a high-impact, strategic role responsible for leading performance marketing initiatives across our three brand platforms—Outdoor Performance, Precision Sports, and Adventure Sports—which include iconic brands such as CamelBak, Giro, Bell, Fox, Foresight Sports, Bushnell Golf, Simms, Camp Chef, Primos, and Hoppe’s.
In this role, you will manage a high 7-figure Amazon media budget and lead an agency partner to develop and execute innovative, data-driven campaigns. You’ll be responsible for driving performance through new product launches and optimizing day-to-day sales, ensuring that media spend is aligned with key performance indicators such as return on ad spend (ROAS), sell-through, and the percentage of units sold from media. As a key member of the Amazon leadership team, you’ll collaborate closely with cross-functional partners to align Amazon strategy with broader business objectives.
This position reports to the Senior Vice President, Digital Commerce and Insights and is based Irvine, CA.
As the Senior Manager of Performance Marketing, you'll have an opportunity to:
- Lead Amazon Media Strategy: Manage Amazon advertising campaigns across Sponsored Products, Sponsored Brands, display ads, retargeting display, and streaming TV to maximize ROAS and drive day-to-day sales.
- Campaign Management: Oversee the end-to-end execution of media campaigns, ensuring they support new product launches, ongoing sales efforts, and the broader brand goals.
- Agency Collaboration: Lead and collaborate with our agency partner to ensure media plans are developed and executed effectively, with an emphasis on strategic alignment and results-driven outcomes.
- Budget Oversight: Manage and optimize a high 7-figure budget, ensuring that all spend is aligned with performance goals and is delivering measurable ROI.
- Performance Analytics: Utilize Amazon’s advertising suite, Power BI, and data-driven insights to monitor performance, identify opportunities for optimization, and drive data-led decision-making.
- Cross-functional Collaboration: Work closely with the Amazon leadership team, brand managers, and other departments to ensure alignment across all functions, including sales, product, and content.
- Reporting & Presentations: Create clear, compelling presentations for internal stakeholders, translating complex data and campaign performance into actionable insights.
- KPIs: Own and report on key performance metrics such as ROAS, percentage of units sold from media, campaign performance against goals, and other media efficiency metrics.
You have:
- Bachelor's degree or commensurate experience
- Years of Experience: 7+ years of experience in performance marketing, with a focus on Amazon or other ecommerce platforms. Experience managing large-scale campaigns and high budgets.
- Proven expertise in Amazon advertising suite (Sponsored Products, Sponsored Brands, Display Ads), and a solid understanding of retargeting display and streaming TV advertising.
- Data-led mindset, with expertise in Vendor Central and tools like Power BI for reporting and analysis.
- Strong ability to analyze campaign performance, drive optimization, and provide actionable insights based on data.
- Leadership skills: Ability to manage a small team (1 person) and collaborate effectively with external agency partners.
- Excellent communication and presentation skills, with the ability to present complex data and strategies to senior leadership and cross-functional teams.
- Analytical mindset and strong problem-solving skills, with a track record of making data-driven decisions that drive performance.
Pay Range:
Annual Salary: $139,200.00 - $160,000.00
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