Summary/Objective
The Senior Manager of Global E-Commerce plays a pivotal role in leading and executing Ruffwear’s global online sales strategies and owns the digital consumer experience. This player/coach role is responsible for profitable growth in this channel, optimizing the site experience, and building a sound customer retention model. This role will curate a regionally focused, premium content journey across Ruffwear’s global websites, leveraging our seasonal campaign assets. Reporting directly to the Chief Marketing Officer, this position will collaborate across the organization using a strong blend of strategic thinking, analytical acumen, and leadership skills to optimize Ruffwear’s ecommerce funnel - from acquisition and retention to conversion.
What You’ll be Responsible For
Driving end-to-end premium, unified Consumer journey and digital brand experience for Ruffwear’s Global e-Commerce websites
Hiring, managing, and developing a team of E-Commerce professionals (internal and external) to execute digital marketing campaigns, A/B testing, global merchandising, website development, and online advertising tactics
Successfully executing and continuing to iterate Ruffwear’s “Pack Perks” Loyalty Program to drive LTV and brand experience
Driving customer retention through CRM strategies, including Email and SMS marketing efforts, loyalty program, and personalized onsite content journeys
Optimizing the digital consumer experience, without sacrificing efficiency, across all platforms (internal & external) via SEO and UX/UI testing to help achieve annual revenue targets and maintain healthy profitability
Managing Performance Marketing seasonal tactics to profitability and adapting channel tactics to market conditions in alignment with Ruffwear’s revenue, profitability, margin, LTV:CaC, brand, and ROAS goals
Establishing KPI tracking and analysis of performance marketing, website data and trends alongside recommendations for curated channel tactics within performance media, email, sms, site experience, and other global e-commerce areas
Staying current on trends and AI integrated shopping tools to curate and lead the Outdoor & Pet Markets in global e-commerce experience
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Supervisory Responsibility
Global E-Commerce Merchandiser I
Global E-Commerce Communications Specialist I (Email/SMS)
Work Environment
While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary).
Work Hours
Our headquarters operates in Pacific Time (PT), but as a global company, we collaborate across multiple time zones. This role requires flexibility to support teams and business needs across regions. As a salaried employee, we expect you to balance your time while ensuring availability for key meetings and collaboration, including some that may fall within Pacific Time hours or other necessary time zones.
Travel
None
Within the first year, this role will be expected to…
Achieve 2025 Global E-Commerce revenue target while maintaining a LTV:CaC ratio to profitability
Stand up a rw.com in a specific country before EOY
Establish relationships and help increase brand awareness with top wholesale.com partners through optimized product listings (SEO, content), co-op digital marketing campaigns, and improved merchandising performance
What a Great Candidate Brings to the Role
Proven success owning and scaling a profitable e-commerce business, ideally in outdoor or pet markets
7-10 years of experience in e-commerce, with a focus on P&L, digital marketing and DTC strategy, preferably with global brands
Bachelor’s Degree in Business Administration, Marketing, or related field
Strong leadership skills, preferably with experience managing distributed and international teams
Skilled in e-commerce platforms (e.g., Shopify or Salesforce), UX/UI optimization, and web analytics tools (e.g., Google Analytics, SEMrush)
Data-driven mindset, excellent analytical and problem-solving skills, with the ability to translate data into actionable strategies and a willingness to experiment
First-hand knowledge of how off-platform performance marketing drives new customers and grows brand across Pure Play, Amazon, and wholesale.com platforms
Proven track record of driving creative assets across all digital marketing and selling channels and platforms to tell a brand’s story, improve conversion, and acquire customers, preferably with Klaviyo
Familiar with global e-commerce regulations, logistics, and payment systems
Comfortable operating in a fast-paced, entrepreneurial environment with competing priorities
Drive for innovation and continuous improvement to stay ahead of industry trends in e-commerce and digital marketing
Passion for the outdoors, dogs and first-hand understanding of the interactive bond between canines and humans
This position is available for candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position. Candidates must live in the Bend, Oregon area or the ability to relocate within 90 days of starting employment. Ruffwear will support relocation, if needed.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice.
At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains.
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