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Product Manager

Posted: August 14, 2025

We are Nightforce Optics

RUGGED. RELIABLE. REPEATABLE.

Nightforce Optics is a leading manufacturer and marketer of premium sport optics products, including riflescopes, spotting scopes and accessories. Known for its rugged products designed for use in punishing conditions, Nightforce is the industry benchmark for high-quality, high-performance products. Nightforce Optics, Inc., was established in 1992 with one goal in mind: to build the finest riflescopes on the market. The same qualities that have made Nightforce the choice of professionals have now created a dedicated following among hunters and serious shooters.

We want you to become part of our story!

Nightforce is growing and we are looking for a Product Manager - Riflescopes to join our innovative product development team. We are searching for a person who balances strategy with action, has a passion for products, and is a collaborative leader. This role reports to the Director of Marketing and Product Management and is responsible for managing the direction, market presence, and lifecycle of Nightforce Optics riflescopes including ensuring revenue and customer satisfaction goals are met. This position is a great opportunity to build upon Nightforce's legacy of Rugged, Reliable, Repeatable riflescopes.

Location: Orofino, Idaho

What You'll Be Doing: Essential Job Duties

  • Evaluates market conditions and current product performance to identify strengths, weaknesses, opportunities, and threats to their business area and adjust accordingly.
  • Uses an understanding of consumer needs and product lifecycle management to define new projects, with competitive features and pricing, within the New Product Development process. This includes making day-to-day development decisions with the Engineering team.
  • Listens objectively while gathering information to pinpoint consumer and market needs. Develops portfolio plans and product roadmaps accordingly.
  • Works in conjunction with the other Product Managers and Executive Team in prioritizing product development projects to drive the most impact for the company
  • Manages product development and launch timelines; develops launch plans; provides accurate information to Marketing and Sales for proper launch strategies
  • Maintains a database of market research to include competitive analysis, market sizing estimates, and consumer preference trend data.

What we need from you: Required Minimum Qualifications

  • Earned Bachelor's degree in marketing, business, engineering, or related field.
  • 5 years of demonstrated experience in an engineering, strategic marketing or product management role.
  • Demonstrated experience analyzing product and portfolio level profitability, promotional profit/loss scenarios, and growth modeling.
  • Demonstrated ability to gather, validate, and analyze data to answer strategic questions using Microsoft Excel, Google Sheets, Tableau, Power BI, or similar tools.
  • Exceptional communication skills, written and verbal, with the ability to tailor complex business and technical concepts to audiences of varying understanding.
  • Demonstrated time management skills, resulting in the ability to balance crafting strategic direction with day-to-day task execution.
  • The candidate must have experience in the hunting, shooting, and outdoor industry with the ability to articulate the Nightforce Brand and explain the structure and position of Nightforce products

https://nightforceoptics.appli...