Job Title: Director of Marketing
Location: Boise, Idaho
Reports To: Chief Marketing Officer (CMO)
Position Summary
The Director of Marketing plays a critical leadership role in driving brand growth, demand generation, and marketing excellence across all consumer and channel touchpoints. Reporting directly to the CMO, this individual oversees strategic campaign development, brand storytelling, and data-driven performance to deliver measurable revenue impact and strengthen the company’s market position.
This role requires an exceptional balance of creative leadership, strategic vision, and analytical precision. The ideal candidate is a high-performing, hands-on marketing leader who understands the intersection of brand, content, and commerce.
Strategic Leadership & Planning
• Partner with the CMO to define annual and quarterly marketing priorities, ensuring alignment with company goals, product launches, and revenue targets.
• Translate brand and business strategy into actionable marketing plans and funnel development that deliver growth across DTC, retail, and digital channels.
• Oversee the development of integrated marketing calendars spanning brand, performance, and community initiatives.
• Drive collaboration across digital, creative, product, and data teams to ensure unified execution and consistent messaging.
• Lead quarterly marketing performance reviews, tracking ROI, MER, CAC/LTV, and campaign-level contribution to sales and margin targets.
Creative Direction & Brand Development
• Lead the evolution of the brand’s creative direction and storytelling across all formats and platforms.
• Partner closely with the Creative Director and media production team to set tone, aesthetic and narrative standards for all brand communications.
• Demonstrate a strong creative background with a deep understanding of the power of social media, digital content creation, and creative digital advertising.
• Expand and optimize multi-format content strategies, including blog/editorial, podcasting, and YouTube long-form video, to reach and engage diverse audience segments.
• Champion innovation in how the brand connects emotionally with its customers, fueling their aspirations.
Team Leadership & Collaboration
• Manage a 14-person marketing team spanning brand, creative, community, and data/operations functions.
• Foster a high-performance culture grounded in clarity, accountability, and collaboration.
• Mentor and develop direct reports through structured goal setting, performance reviews, and ongoing coaching.
• Build cross-functional alignment with Product, Sales, and Operations to ensure marketing initiatives support enterprise-level objectives.
Execution & Operational Excellence
• Oversee all campaign management processes from ideation through post-mortem analysis.
• Manage budgets, timelines, and resources to ensure on-time and on-target delivery.
• Build systems for creative workflow, data reporting, and campaign planning in partnership with Operations and Finance.
• Collaborate with the CMO to define staffing needs, agency relationships, and future organizational structure.
Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 8-12 years of progressive marketing leadership experience with proven success scaling brands and managing teams.
• Strong creative foundation with demonstrated ability to lead brand storytelling, digital advertising, and content strategy.
• Experience managing digital marketing agencies and leading multi-channel paid media programs.
• Deep understanding of social media, content creation, influencer marketing, and digital advertising creative.
• Proven ability to expand and optimize across multiple content mediums (editorial, podcasting, YouTube, long-form video, short-form video).
• Highly analytical, data-driven mindset with hands-on experience in e-commerce performance optimization.
• Exceptional leadership and communication skills with the ability to inspire and align cross-functional teams.
• Entrepreneurial drive, intellectual curiosity, and passion for brand-building and innovation.
Performance Metrics
• Campaign ROI, MER, CAC/LTV, and e-commerce revenue contribution.
• Brand engagement growth across key social and digital platforms.
• Quality, consistency, and performance of creative output across all channels.
• Employee engagement, retention, and development within the marketing team.
• Operational efficiency and execution quality in partnership with the CMO and cross-functional teams.
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