Create. Publish. Engage. Repeat.
About the Role:
The Digital Media Coordinator is a hands-on content creator and digital storyteller who fuels Easton's legendary archery brands with compelling media and campaign execution. From designing scroll-stopping visuals to capturing and producing video, this role blends creativity with strategy to build meaningful connections and grow a community of loyal brand enthusiasts.
You'll join a collaborative, detail-driven marketing team where bold ideas meet precise execution. It's fast-paced, content-heavy, and rooted in the passion of the outdoor lifestyle. The ideal candidate brings an appetite for storytelling, a sharp visual eye, and the technical skills to deliver digital content that inspires and engages.
Key Responsibilities:
Digital Content Creation & Publishing
- Design and publish multimedia content, including graphics, animations, and video
- Partner with advertisers to align promotions and source fresh content regularly
- Create engaging educational media and product tutorials
- Track digital trends and apply innovative ideas across social, blog, SEO, and email channels
- Grow social media audiences, boost email engagement, and drive direct sales through impactful content
- Report on campaign performance and share audience insights with marketing and sales teams
- Develop and manage weekly email marketing campaigns while expanding and maintaining subscriber lists
E-Commerce Content Development:
- Create product and brand content that improves user experience, drives engagement, and boosts online conversions and bolsters brand image
Marketing Support:
- Support marketing efforts, including photography, video production, and planning
- Provide marketing projects administrative support
- Contribute to a variety of team initiatives, with flexibility to take on evolving priorities
Ideal Experience & Skills:
- Demonstrated creative skills in video editing and storytelling
- Planning, oversight, and execution of digital marketing projects
- Strong organizational habits and attention to detail in managing multiple projects
- A natural problem-solver with the ability to move projects from concept to completion
- Familiarity or passion for archery, hunting, or outdoor sports is highly valued
- Hands-on experience with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, etc.)
- Working knowledge of email marketing, SEO fundamentals, blogging, and social media tools
- Background in digital media, marketing, communications, or equivalent experience
- Capable video editor and content producer for various platforms, including YouTube and Instagram
Work Environment & Benefits:
- Full-time hourly position based at Easton's Salt Lake City headquarters
- Standard 40-hour workweek with occasional flexibility for deadlines or content shoots
- Opportunities for travel to events and creative productions
- Collaborative, creative work environment at the forefront of the archery industry
- Comprehensive benefit package including:
- Health, dental, life/disability coverage
- Paid time off including sick, vacation & holidays
- Retirement savings options with company match
- Company and industry discounts
Make Your Mark This role offers the chance to shape the digital voice and visual impact of a storied brand. Applicants should bring creative energy, technical know-how, and a passion for producing content that connects with the archery community and drives business results.
About Easton Learn more about Easton Technical Products at https://eastonarchery.com/
https://eastontp.applicantpro....