Consumer Marketing Manager

Job Description & Requirements

WHAT YOU’LL DO

At Seakeeper, marketing isn’t an afterthought but a strategic player in what we do and how we do it. As our Consumer Marketing Manager, you’ll play a pivotal role in expanding our influence beyond brand imminence and more deeply into demand generation for both the Seakeeper and Seakeeper Ride brands. Reporting to the Director of Growth Marketing, you’ll be responsible for developing and executing strategies that connect consumers with our products, driving awareness, engagement, leads, and ultimately, sales. In this role, you’ll:

• Develop, coordinate, and manage the execution of consumer-facing content and campaigns across digital and traditional marketing channels to drive end user demand and increase adoption of Seakeeper and Seakeeper Ride products in both aftermarket installations and OEM integrations
• Measure and analyze campaign results to drive objective and iterative marketing strategy, including reporting on results, insights, and strategy to Marketing leadership
• Develop a data-driven understanding of the consumer sales funnel through the aftermarket and OEM channels, leveraging these insights to drive growth marketing strategy
• Support the Director of Growth Marketing in leading advertising strategy, budget management, and executions across print, digital, social, email, paid media, web channels, and regional events—taking on delegated ownership of specific initiatives to maximize consumer reach, engagement, and conversion
• Act as a direct contact and campaign manager for Sales & Marketing initiatives and requests directed at consumer audiences
• Partner with and support the Aftermarket Sales Reps and OEM Account Managers to ensure Sales & Marketing efforts align with B2C channel priorities and generate measurable results
• Oversee updates to consumer-facing website functionality, including tools such as warranty look-up
• Collaborate closely with the rest of the Growth Marketing, Brand & Creative, and Events teams

WHAT YOU'LL NEED TO SUCCEED

Are you a results-driven marketer who excels at building B2C campaigns that deliver measurable growth? Do you have a strong foundation in digital marketing, thrive in collaborative environments, and are excited to make a direct impact on our business? Here's a few other things you'll need to succeed.

MUST-HAVES

• 4–6 years of marketing experience, with at least 3 years focused on B2C and digital marketing (performance marketing, direct-to-consumer campaigns, lifecycle marketing, or similar)
• Proven experience developing and executing integrated consumer campaigns across multiple channels (print, digital, web, email, social, paid advertising, regional events), with a strong grasp of website management, email marketing, and campaign analytics
• Strong analytical mindset with experience using campaign data to inform strategy and optimize results
• Proactive mindset, with ability to manage multiple projects and collaborative with cross-functional teams
• Excellent communication and copywriting skills, with the ability to tailor messaging to different audiences
• Bachelor’s degree in marketing, communications, advertising, or a related field

NICE-TO-HAVES

• Experience in the marine industry and/or an interest in boating
• Background in supporting CRM-driven campaigns
• Familiarity with eCommerce platforms

MORE DETAILS YOU'LL WANT TO KNOW

• You’ll be part of a fast-paced, high-performing Growth Marketing team that covers Digital Marketing, Social Media, and Channel Marketing
• You’ll report to the Director of Growth Marketing
• Travel may be required up to ~30% for industry events, team gatherings, and campaign activations
• This is an onsite role based out of our Fort Myers, FL office

WHY YOU'LL LOVE IT HERE

It’s true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective of our team atmosphere. This is why we value your cultural fit as equally as we value your technical contributions. With a palpable passion for what we do, we work hard, move fast and are constantly pushing (or should we say crushing) boundaries. That means there is no room for jerks!

We operate with the nimbleness and growth mindset of a scrappy startup. Throughout the organization, we take ownership and accountability for our ultimate team success by openly and actively seeking out constructive feedback on how we can improve. We believe great ideas can strike at any moment, and when you have one, you’re empowered to speak up!

Fast-paced and hands-on don’t even begin to describe what you’ll experience here. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. The only constant at Seakeeper is change, and we thrive on it!

WHO WE ARE

71% of our Earth is covered by water and we want everyone to make the most of it. That’s why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with.

Founded in 2008, we have grown from a start-up operation to the worldwide leader in marine motion control. The journey began with our gyrostabilization technology, which eliminates up to 90% of boat roll and creates a land-like experience on the water. This technology went from an unknown commodity to a must-have boating requirement in the first decade. In 2022, we added another jaw-dropping technology to our portfolio with the launch of Seakeeper Ride, a first-of-its-kind Vessel Attitude Control System which eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone onboard. In summary, we are in the business of creating gravity-defying products that completely change the way people spend their time on the water…and we are just getting started!

We have long runways with both of our technologies with new addressable markets on the horizon and drive to push the boundaries of what our technologies can do. With dedicated focus to each segment, in addition to shared leadership of each vertical, we can balance the different demands of each segment while providing a consist overall vision and direction of the company.

Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry? Come on and apply, we are ready for you!

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Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need.

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