Write Catchy Email Subjects
Posted: October 10, 2017
Email subjects are often the deciding factor as to whether the recipient opens the email or not. Making sure you have a subject that entices the reader to open the email can increase your email success rate. These tips can help you compose a catchy email subject that will grab reader's attention right off the bat.
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That's why it's so important to craft subject lines that are compelling enough to get people to click through. While they may seem like a small part of your message, they're one of the very first impressions you have on your email recipients. And they're a marketer's ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement. What Makes a Great Email Subject Line Before we get to our more detailed best, let's go over some fundamentals of what makes a great subject line. Regardless of your goals, these are the essential elements that your subject line should possess:
- Urgency. Communicating urgency and scarcity in an email subject line can help compel readers to click (or act) -- when phrased creatively and strategically.