What to Check Before Optimizing Your Old Content
Posted: August 23, 2022
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Like with everything, content has a shelf life. However, it can be difficult to know when to optimize or delete certain content.
Michael Brenner, Content Marketing and Digital Marketing Influencer to
Marketing Insider Group, explains what you need to know before optimizing or deleting content.
All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.
But what exactly do you need to consider during the process? Failing to take the proper steps can result in an unintentional ding to your content results — metrics like traffic and backlinks can suffer from even seemingly small changes.
In the sections that follow, we’ll walk through how to know when to optimize vs. delete old content, plus 4 important things to check in either case.
Read the full article,
8 Things to Check Before You "Optimize" or Delete Old Content, on
Marketing Insider Group.