"What we’ve got here is failure to communicate.” — The Captain, Warden, Florida Div. of Corrections, Road Prison 36
In this late-summer slowdown of buy-group shows and preparations for the famed Golden Quarter—which is actually more like four months—this might be an ideal time to talk about your press releases.
This isn’t directed at everybody—just the ones that suck at press release writing. I’d add “and you know who you are,” but judging by your releases, you clearly don’t.
Read the complete article HERE.