“To SHOT or not to SHOT, that is the question.”
No, it’s not. Not even close.
Of course you should be attending SHOT. It is the single largest gathering of the firearms, ammunition, optics, gear, and accessories industry on the planet. Those attending don’t count how many SHOT Shows they’ve attended. They count how many they’ve missed.
For many of them, that number is zero.
For many newer to the industry, 2026 will be their first SHOT Show. For some, it may be only their second—or perhaps third.
For those new to the industry’s biggest gathering, SHOT Show is incredibly valuable on a professional level—and here’s why.
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