Online content marketing is a great tool to generate leads. Posting quality content consistently can really improve your audience reach. However, sometimes you may just have a post that just doesn't perform the way it should. Fear not, there are some things you can try to boost content that falls flat.
Aaron Agius, writer for Hubspot, shares what to do when your content doesn't perform like you want it to.
Research shows that content marketing costs
62% less than outbound marketing, yet produces 3X as many leads.
Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that
70% of B2B marketers were planning to create more content in 2017.
If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time. However, even if the long-term trends of your content marketing look positive -- you can’t guarantee each individual piece of content will be successful.
Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing. But at the end of the day, it’s still a gamble whether or not a new post will generate engagement -- and there are countless factors that determine its success.