[caption id="attachment_11041" align="alignright"]© Sergey Nivens - Fotolia.com[/caption]Bloggers have become one of the top sources of information for media relations professionals today. Pitching ideas to bloggers can be a bit different than what most media relations folks are used to. Understanding the differences between the traditional journalist and blogger are key to make sure you're story's success and longevity.
[caption id="attachment_11041" align="alignright"]© Sergey Nivens - Fotolia.com[/caption]Bloggers have become one of the top sources of information for media relations professionals today. Pitching ideas to bloggers can be a bit different than what most media relations folks are used to. Understanding the differences between the traditional journalist and blogger are key to make sure you're story's success and longevity.
Five or so years ago, there was a prevailing thought in PR that bloggers were not journalists, and were not to be treated as such by media relations professionals. That notion holds little weight today, as more and more top online influencers become the source for important news and information within their areas of expertise.
Yet bloggers are different animals than reporters and editors at more traditional media outlets, and must be pitched to accordingly. Knowing these differences could make the difference between a story that goes viral and one that dies after a day or two. Here are four differences between bloggers and "traditional" journalists that you should keep in mind:
Read entire article Pitching Bloggers vs. 'Traditional' Media: Four Things You Should Know
Biz Tip submitted by Tammy Sapp, director of communications for Kalkomey