Mobile Apps That Every Marketer Should Know About

Posted: February 21, 2014

[caption id="attachment_11791" align="alignright"]Image from socialmediatoday.com[/caption]Mobile apps, especially social ones, are a great way for marketers to get their information out to users. App use is expected to continue to increase, so marketers need to know these apps. Start with these seven.

Chris Horton, Digital Strategist at SyneCore Tech, shares mobile apps that every marketer should at least know about.

7 Social Mobile Apps Marketers Should Know About

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is increasingly driven by mobile apps.

As I noted in a recent post, according to data from Gartner, by 2017 mobile apps will be downloaded more than 268 billion times; in 2013, the U.S. consumer spent an average of 2 hours and 38 minutes per day on smartphones and tablets- 80% of that time (2 hours and 7 minutes) was spent inside apps and 20% (31 minutes) was spent on the mobile web. Within this emerging mobile ecosystem, mobile messaging apps in particular are enjoying remarkable growth. As such, here are 7 social mobile messaging apps I think marketers (and businesses) should know about.

Read the entire article 7 Social Mobile Apps Marketers Should Know About on Social Media Today.