Marketing Collateral versus Brand Advertising

Posted: January 17, 2023

Standing out in a crowded marketing space boils down to the value that consumers find in a brand.  Marketing collateral informs an audience rather than simply catching their attention. Michael Brenner discusses below.

11 Types of Marketing Collateral You Should Be Creating

Marketing collateral comes in many shapes and sizes, but each form shares a similar purpose: to establish credibility, protect authority and build trust with your target audience. Research shows that lack of trust is the #1 reason for not converting. This makes establishing trust and credibility a major key to supporting sales and encouraging conversion. Read, "11 Types of Marketing Collateral You Should Be Creating," on Marketing Insider Group.