Market Ebooks Effectively
Posted: September 20, 2016
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Creating content and marketing toward your target audience is a great first step to content success. Like any other type of content, the way you market ebooks may determine how successful they are. Promote your ebooks, whitepapers and other content to increase downloads and leads.
Amber Callan, writer for Hubspot, shares how to market Ebooks.
Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
So if your content is just sitting on your website not getting too many downloads or leads, your promotion might be the problem! That being said, here are eight ways to market your ebook, whitepaper, guide or any other content offer you already have:
1) Create a PPC campaign to advertise your content offer
While PPC is a great way to promote your company and services, you can also set up a campaign to promote your content offer. This benefits your content offer because it will boost visibility and downloads while providing useful information to searchers.
For example, if I search for home remodeling, I see four ads of local companies trying to promote their services.
Read the entire article How to Market Your Ebook: Don't Let Content Offers Collect Dust on Hubspot.