Habits of Successful Content Creators
Posted: February 26, 2019
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Content marketing is used by 91% of business professionals, although that doesn't mean they're all using high-quality content. Good content can make or break a marketing strategy, and many businesses hire content creators to provide what they need. In order to establish yourself as the person who can provide valuable, engaging content for them, you need to make sure you're doing several key things before you even begin creating.
Maggie Butler, part of the Marketing Operations Team at HubSpot, shares the habits of highly successful content creators.
Peanut butter and jelly. Batman and Robin. Eggs and ham. You've probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there's one pair in particular that goes hand-in-hand: content and marketing.
Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy. Still, that doesn't mean all the content they create is top-notch, compelling, or valuable content. But what does it take to become a good content creator? How do I become one that peers in my industry would look to for advice and opinions? It all starts with what you do before you put your fingers to a keyboard. Read the entire article, The 9 Habits of Highly Successful Content Creators, on HubSpot.