Content Marketing Strategy that Delivers ROI
Posted: August 04, 2020
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The best business marketing strategy has always been based on having a conversation between the brand and its target audience. Many modern marketing techniques don't follow that concept, but there's one type that does - content marketing. Content marketing focuses on giving your audience what they want, whether that's answering their questions or meeting a need, and allows you to build trust. These are just a few of the reasons that content marketing continues to be the best type for delivering measurable ROI.
Michael Brenner, CEO of Marketing Insider Group, shares the best way to use content marketing.
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth.
Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever.
Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business.
This is not true for most marketing programs. But it is
what marketing was always meant to be:
a conversation between your company and your target audience that attracts new customers.
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates.
It also provides your company with a platform to
activate employees, to publish
thought leadership, and to tell more human
brand stories that also attract better talent and keeps your employees motivated.
Read the entire article,
The Ultimate Guide to a Content Marketing Strategy That Delivers ROI, on
Marketing Insider Group.