3 Social Media Mistakes You Don't Know You're Making
Posted: June 29, 2012
With all the social networks out there, it's easy to make some mistakes, even if you don't realize you're making them.
With all the social networks out there, it's easy to make some mistakes, even if you don't realize you're making them.
Social media isn't easy.[caption id="attachment_10309" align="alignright" width="500"]
Image courtesy of seanrnicholson[/caption]
There's always a new platform you should sign up for, or a new feature you need to learn about. And everyday you're reminded of just how far behind you are.
But here's the good news.
By simply addressing a few mistakes with your social media strategy, you can improve your results and finally catch your breath.
Here are 3 social media mistakes you don't know you're making.
1. Not Asking the Right Questions
People always want to know "how many Tweets per day should they send" or "what day should I schedule my blog posts?
But these questions are usually pointless. Social media can't save your brand.
Today, your product and service is your marketing. That means:
- If you're providing a product, then make it the most innovative, unique and easy-to-use product in your space.
- If you're providing a service, then make go above and beyond expectations to deliver the best possible customer experience.
- If you're writing a blog post, then make it the best, most actionable or information-packed post possible.
Instead of worrying about your Klout score, start thinking about your Net Promoter Score.
How likely is it that you would recommend [Company X] to a friend or colleague? Customers respond on a 0-to-10 point rating scale and are categorized as follows:To calculate your company's Net Promoter Score (NPS), take the percentage of customers who are Promoters and subtract the percentage who are Detractors.
- Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.
- Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
- Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Red Bull and Oprah both have a huge social media presence because they're the best in their business... not because they Tweet 15x per day or started using Pinterset last month.
Read entire article 3 Social Media Mistakes You Don't Know You're Making.
Biz Tip provided by:
Chris Dolnack (@chrisdolnack)