Why Your Business Needs to Join the Industry's Premier Media Organization

The Professional Outdoor Media Association (POMA) is the nation’s leading outdoor media organization committed to promoting multimedia in the traditional outdoor sports industry. 

At POMA, we are a resource bringing together hundreds of media – social, broadcast, print and online – with the corporations whose products and services make modern hunting, shooting, fishing and archery a dynamic and engaging experience.

Currently, POMA is made up of hundreds of industry leading media members and Corporate Partners (outdoor industry manufacturers, wildlife conservation associations, industry associations and service providers). You may review a list of current members online.

POMA’s Mission: To foster excellence in communications at all levels, help members build their businesses, connect media and industry, promote fair and honest communication of the traditional outdoor sports and conservation stories, and mentor the next generation of traditional outdoor sports communicators.

The main reason corporations like yours join POMA is to connect with influencers in the outdoor industry.  You will have many opportunities, virtual and in-person, to bring your company’s products or services straight to the media who are broadcasting/writing to your customers every day. Additionally, POMA Corporate Partner membership benefits include…

  1. Cover of POMA CP NSSF SHOT Business Photographed by POMA Media Member Tess Rousey at POMA Visions Afield

    Unlimited access to the membership directories online

  2. Unlimited access to POMA’s News Release system – posted immediately on-line and run weekly in the membership newsletter
  3. Download the membership directories into a mailing/emailing list
  4. Network with all POMA members, both media and corporate partners
  5. Opportunity to attend and exhibit at the POMA Annual Business Conference and POMA Visions Afield (POMA’s new working content creation summit)
  6. Business education – tips to improve your impact in the industry
  7. Coverage on POMA’s social media channels
  8. Referral services within the outdoor industry
  9. Money Line – Free job/freelance listing shared daily – post for free, search for talent

“POMA has played a critical role in Brownells’ media relations and industry partnership efforts,” said Ryan Repp, POMA CP Board Member and Brownells Director of Communications. “The relationships developed through POMA have been sincere, long-lasting and extremely beneficial. POMA is a must for any company hoping to establish authentic relationships with outdoor media members.”

Joining POMA is easy:

1) Fill out the membership application for Corporate Partner Membership: https://poma28.wildapricot.org/join-poma. Please don’t forget to list the member who referred you so that we may properly thank them.

2) After completing the application, please go to this link to pay http://pomastore.org/

I hope you choose to become part of the conversation happening at a national level in the outdoor industry. Joining POMA connects you and your company to some of the most prestigious names in the business. I look forward to seeing what we can accomplish together.

If you have questions, please don’t hesitate to contact the Executive Director, Kevin Orthman at korthman@professionaloutdoormedia.org.

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