Upcoming POMA Insight Sessions

POMA’s Insight Sessions continue to offer attendees timely information on a variety of topics to help them survive and thrive in our current business climate. The upcoming topics are certain to have something that everyone can start using right away to adapt and change to ever-changing circumstances.

Register now to join the live events and have the opportunity to get your questions answered by the presenters.

Open Arms: Incorporating DEI (Diversity, Equity, and Inclusion) Aspects in Our Brands – Marchelle “Tig” Davis, Justin Morrissey, & Samantha Pedder
October 12, 2021, 12 – 1 PM Eastern

Marchelle “Tig” Davis is the owner of My Sister’s Keeper Defense (formerly Trigger Happy Firearm Instruction). A Florida native and current resident of Atlanta, Georgia, Davis is also the owner and founder of Iron Sharpens Iron, My Brother’s Keeper Defense LLC, and National Range Day. Davis started My Sister’s Keeper Defense in 2016 because she noticed a lack of representation in the gun community. Her firearms background stems from the military, having served in the Army National Guard for seven years. She became a firearms instructor after leaving the military and fell in love with teaching firearms classes while working at a local Atlanta gun range. Davis states “My end game is to effectively teach a million women how to defend themselves with firearms. I also plan to open my own gun range. As a domestic abuse and sexual assault survivor, I think it’s important that women feel like they’re in control of their safety. My Sister’s Keeper Defense is here to empower women and make sure that no one else becomes a victim.” Davis’ certifications include USCCA Concealed Carry Home Defense Fundamentals Certified Instructor, USCCA Defensive Shooting Fundamentals Certified Instructor, NRA Certified Pistol Instructor and NRA Chief Range Safety Officer, Glock Operator Level II, Glock Armorer.

Justin Morrissey has worked on behalf of the National Shooting Sports Foundation for seven years and is currently the foundation’s Manager of Social Media. Beyond the dozens of social media accounts he manages daily, Justin regularly works with influential storytellers and drives campaigns to expand NSSF’s industry and consumer initiatives. Justin especially enjoys encouraging mentorship to expand participation in the shooting sports and hunting – both a personal and professional passion. Since 2018, he has helped NSSF reach 1.5 million mentorship pledges for the NSSF’s +ONE Movement. Justin recently received recognition in the SHOT Business 40-Under-40 industry awards and is an outgoing POMA Board Director.

Samantha Pedder is Vice President of Marketing for Terra Technology Group (TTG), a technology solutions provider in the conservation and outdoors industries. Samantha leverages her marketing, R3, technology, and wildlife management expertise to help state fish and wildlife agencies and other conservation groups innovate their marketing and technology strategies. Recognized as one of “SHOT Business’ 40 Under 40” in 2020, Samantha has led national efforts to improve how the conservation community connects and serves its constituents. Before working for TTG, Samantha served as Director of Operations for the Council to Advance Hunting and the Shooting Sports from 2016-2021. She led numerous national efforts to increase recruitment, retention, and reactivation of hunters and target shooters in America. Samantha has also worked in marketing and outreach for the PA Game Commission and as Manager of Outreach and Diversity for the National Shooting Sports Foundation. Samantha is an avid hunter, angler, hiker, biker, and all-around outdoorsman. She is active in many conservation organizations, including serving in leadership roles for Artemis Sportswomen and Backcountry Hunters and Anglers.

How to Monetize Your YouTube Channel or Podcast – Mia Anstine 
November 09, 2021, 12 – 1 PM EST

Mia Anstine is the host of the MAC Outdoors Podcast. She’s an outdoor advocate, a hunting guide, archery and rifle instructor, keynote speaker, and all-around outdoorswoman who encourages you to get outside, hunt, fish, shoot, and savor all that life has to offer.

How to Lead Your Hunting Audience in the Fight Against CWD – Lindsay Thomas
December 14, 2021, 12 – 1 PM EST 

Lindsay Thomas Jr. is the Chief Communications Officer for the National Deer Association, a non-profit organization working to ensure the future of wild deer, wildlife habitat and hunting. He is a long-time POMA member and a member of the POMA Board of Directors.