Columbus, GA, March 6, 2019: To emphasize its commitment to digital media, Realtree has formed a new division called Realtree Digital, LLC, and partnered with Bill Winke, the pioneer of digital video content within the hunting industry. Winke began producing the web-only hunting series Midwest Whitetail back in 2008. In 2016, Winke introduced the very popular made-for-digital series Chasing November. Winke’s company also pioneered other popular digital-only series, such as the turkey hunting classic Spring Thunder.
Realtree understands the overwhelming trend in viewership of digital video content and is excited to make a focused push into this form of media. Realtree Digital will focus on growing viewership of the media that Winke has created while introducing several new original content series based on all aspects of the outdoor lifestyle – from deer, turkey and waterfowl hunting to fishing, land management and cooking.
The partnership brings exclusive content to Realtree with series like Chasing November, Midwest Whitetail, Midwest Whitetail Daily, Spring Thunder and Realtree Outdoors. You can stream this content and more from your Roku, Amazon FireTV, or AppleTV, with more original series and content releasing this year.
“I am very excited about this new partnership,” said Winke. “This will bring greater exposure to the shows we have already been producing, but it will also be a lot of fun to create a wide range of new content that will focus on entertaining and educating our viewers. We are going to stay very nimble so we can react to this fast-changing digital world. It will be interesting to see where the technology takes us as we discover all the best ways to connect with today’s outdoorsmen. The future is wide open, and it is great to be teamed up with Realtree as we move into this exciting time.”
Realtree is the world’s leading camouflage designer, marketer, and licensor with over 2,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Find Realtree on Facebook, Instagram, Twitter and at Realtree.com.