Pinnacle is the highest sponsorship level associated with the SHOT Show, which is the largest trade show of its kind in the world, attracting more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement equipment, optics, cutlery and related products and services.
The SHOT Show is owned by the National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by ConvExx.
Outdoor Channel takes viewers – from the novice outdoor enthusiast to the pro – across the country and around the world, sharing unmatched thrills and adventures. The cable network boasts a notable roster of hunting, fishing and shooting talent, in addition to world-renowned actors, musicians and athletes, such as Joe Mantegna, Willie Robertson, Jason Aldean, Luke Bryan, Ted Nugent, Jim Shockey, Michael Waddell, Lee and Tiffany Lakosky, Craig Morgan, Jason Carter, Shawn Michaels and more. Outdoor Channel, which is celebrating its 20th anniversary, has the largest outdoor TV footprint in the U.S. It reaches its audience through multiple touch points and platforms, including on-air, online and on the go, providing a riveting outdoor entertainment experience.
“Outdoor Channel’s unprecedented support of the 2014 SHOT Show demonstrates the company’s unwavering commitment to the outdoor industry and all that the industry’s premier trade show stands for,” said Chris Dolnack, NSSF senior vice president and chief marketing officer. “It is an honor to have Outdoor Channel return as a Pinnacle-level Sponsor at SHOT.”
Outdoor Channel’s sponsorship includes being the official title sponsor of NSSF’s State of the Industry Event; offering show attendees meet-and-greet access to the network’s top talent; providing on-site information and navigation stations for attendees on the show floor; in addition to network marketing and advertising opportunities surrounding the show.
“Outdoor Channel is proud to be the pinnacle sponsor of the 2014 SHOT Show. We’re working closely with our valued partner, the NSSF, to offer attendees unparalleled exposure to our brand and to shape the exciting future of the outdoor lifestyle,” said Outdoor Channel President and CEO Jim Liberatore.
Outdoor Channel’s primary headquarters at the 2014 SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel’s booth will in the Level 2 Sands Lobby.
The 2014 SHOT Show will run January 14-17 at the Sands Expo Convention Center in Las Vegas. Learn more about the show at the Shot Show website.
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 8,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit the NSSF webpage.
About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.1 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit the Outdoor Channel webpage. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.