Industry Day at the Range™ Reaches Millions in 2019; Limited 2020 Sponsorship and Exhibitor Spaces Available

LAS VEGAS, N.V. – April 11, 2019 – The 2019 SHOT Show® Industry Day at the Range concluded this year with record-breaking numbers: 1,815 media and buyers attended, 200 manufacturers exhibited and approximately 125 million impressions were reached through editorial coverage 90 days after the event. Industry Day at the Range takes place one day prior to SHOT Show every year and is the largest and most influential one-day trade event in the hunting and shooting sports industry. More 2019 highlights are available in a new video here.

What to Expect in 2020

The 15th annual Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 20th from 8:30 a.m. to 4:30 p.m. Sponsorship and exhibitor spaces for the much-anticipated 2020 trade event are extremely limited and selling quickly, so prospective sponsors and exhibitors are encouraged to register now to claim a spot in what is anticipated to be the most impactful event to date.

Each year, many of the industry’s most well-known brands, manufacturers and organizations come together to give media and buyers an opportunity to test and evaluate new products. There are shooting lanes for all firearms types, tents for non-shooting companies and ample space for on and off-road vehicles and other product demonstrations. Exhibiting manufacturers demo and display the hottest new products on the market and allow attendees to see, handle and test products before anyone else.

Sponsorships still available for 2020 include one Media Lunch Sponsor and one Supporting Sponsor. Information about all sponsorship levels can be found here.

Details about exhibiting opportunities and pricing can be found here. Firearm shooting lanes and non-shooting tent space is extremely limited, so prospective exhibitors are encouraged to register as soon as possible.

Wide-Reaching Media Coverage

Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and it continues during SHOT Show and throughout the year. The one-day range event allows media and buyers to see and handle product before SHOT Show begins, giving them an opportunity to sell new products through firsthand experience. Exhibiting manufacturers get a lead on the competition with early exposure to their most important accounts and have a chance to receive exclusive coverage from print, digital, broadcast and social media outlets.

For more information on Industry Day at the Range, visit

Media Contact
Kelsey Puryear
Industry Day at the Range

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.