Industry Day at the Range™ Anticipates Registration Closing October 31

Las Vegas, N.V. – October 17, 2019 – SHOT Show® Industry Day at the Range™, the largest and most influential one-day shooting and demo event in the hunting and shooting sports industry, has announced that limited exhibit space is still available for companies wishing to showcase their products to over 1,800 members of the media and buyers.

The 15th annual Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 20, 2020 from 8:30 a.m. to 4:30 p.m.—one day prior to SHOT Show. You do not need to be an exhibitor of SHOT Show to exhibit.

Available spaces include:

  • Media Lunch Sponsorship: 100-yard Exclusive Bay
  • 10×10 shooting area – $5,500
    • 100-yard rifle
    • 200-500-yard rifle
    • 100-1,000-yard rifle
    • Shotgun (clay targets)
  • Shared exclusive bay – $7,500
    • 25-yard full-auto capability
  • Archery – $4,500
  • Airgun – $4,500
  • Less-lethal – $4,500
  • ATV/truck demo – $5,000
  • Show trailer space – $5/square foot
  • Non-shooting – $2,000

Industry Day at the Range has released special pricing for first time exhibitors. Email to receive pricing information.

Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins on January 20, and it continues during SHOT Show and throughout the year. The event allows media and buyers to see and handle product before SHOT Show begins, giving them an opportunity to sell new products through firsthand experience. Exhibiting manufacturers get a jump on their competition with early exposure to their most important accounts and have a chance to receive exclusive coverage from print, digital, broadcast and social media outlets. You do not need to be an exhibitor of SHOT Show to exhibit.

For those interested in exhibiting in 2020, exhibitor spaces are extremely limited and approaching sell-out. Potential participants are encouraged to register as soon as possible. Exhibitor registration is expected to close on October 31, 2019 or when spaces sell out.

More information can be found at

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.

Media Contact
Kelsey Puryear
Industry Day at the Range