Create Facebook Live Videos that People will Watch

Facebook Live is a great way to engage with your followers. With the events of 2020, more people than ever tuned to watch Facebook Live broadcasts. Going live can give you an incredible opportunity to interact with followers by letting them ask questions, give feedback, react and comment. The key to making sure you get... Read More


Windows 10 Security Tips

The beginning of a new year is always a good time to give some thought to your computer’s security. So much of our day-to-day life is now digital, and that makes it extremely vulnerable to hackers and scammers who try to gain access to your personal information. Taking a few minutes to become familiar with... Read More


Backup Your Facebook Data

In the most recent POMA Insight Session with Chuck Rossi (available soon on the POMA website), he mentioned that anyone’s Facebook (YouTube, Instagram, etc.) account could be deleted at any time. In light of recent events with social media platforms, backing up your Facebook information has never been a better idea. Taking a few simple... Read More


Content Marketing Builds Trust

Trust may not be the first thing that comes to mind when you’re looking at building your brand. However, data shows that trust is quickly becoming a top priority for consumers. It’s hard for them to know who to trust online, especially when making purchases. Spending decisions are being made more carefully and when customers... Read More


Understanding the Exposure Triangle to Improve Images

Exposure plays a critical role in great images. Leaving your camera set on auto doesn’t always produce the quality that you’re looking for when shooting photos. Understanding how light interacts with your camera is important to making sure you’re choosing the right exposure settings for your camera. There are three main things to take into... Read More


Using Instagram’s New Keyword Search Option

Instagram has been implementing lots of changes and updates recently. They’ve given marketers new tools and improved their reels and stories, but they’ve missed improving the ability to search for posts without hashtags….until now. Their most recent update makes it possible for your posts to be found, and it can also help you find customers... Read More


New Creative Tools in Instagram for Reels and Stories

Instagram has been adding tools in their Reels and Stories to give users an experience more like TikTok. The most recent additions include audio and voice-over options. They’ve also made some improvements to the “Edit Clips” function. These new tools are designed to expand your creative options when posting, and can go a long way... Read More


Going Beyond Blog Content in 2021

Blogs are great for brand marketing, but they don’t always generate enough interest in your products or services to be the only type of content you use. Stretching your imagination when it comes to typical content types can help increase the success of your marketing strategy. Some of the different content types may seem surprising,... Read More


Recover Deleted Photos

Today’s convenient digital devices make it amazingly easy to take photos, but they also make it very easy to inadvertently delete them. Unfortunately, we’ve almost all had that moment that we’ve accidentally deleted photos or videos. Even worse – maybe you’ve formatted your memory card and then realized it contained valuable photo or video files.... Read More


Building Brand Awareness with Content Marketing

Content marketing has been around for a while now, but some still question whether it builds brand awareness. The short answer – yes, it does. Brand awareness plays a major part in the success of your business, and it goes much deeper than just having your name and logo being recognizable. Utilizing content marketing not... Read More