© iQoncept – Fotolia.comWord of mouth advertising is a powerful marketing tool. Every business website should include testimonials, so visitors can hear from satisfied customers. Getting great testimonials can be a challenge. Daniel Scocco, with DailyBlogTips.com, offers four suggestions to generate comments from customers.
1. Don’t Use Fake Testimonials
2. Ask Beta Testers
3. Explicitly Ask Users
4. Give Them an Incentiveaniel Scocco’s uses four tactics to prompt customers to offer testimonials:
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