Copyrighted image misuse is an ongoing concern for content creators. A big misconception by many online users is that if it’s on the internet, it’s free for public use. This leads to many “copy and paste” copyright infringements – especially on social media platforms like Facebook and Instagram. Facebook has ramped up its Rights Manager... Read More

Businesses are constantly looking for ways to increase their exposure and gain customers. While almost everyone takes advantage of marketing and advertising, there may be one way to attract customers that some brands are overlooking – a blog. They may assume that blogs are more for individuals rather than companies, but studies have shown that... Read More

Email marketing has been around for a while and it’s not going away anytime soon. It is a great tool to use when you want to send vital information to a large number of people, and have it reach them in a timely manner. Knowing a few simple key pieces of information about your target... Read More

One of the best things about being a wildlife photographer is the fact that there are almost unlimited opportunities for amazing images. One of the potentially negative aspects is that it takes much patience, practice, and hard work to successfully capture those images. From gear to camera settings, being prepared when you find a scene... Read More

Working remotely is becoming increasingly common for many employees. Although it may have originally been implemented due to COVID-19, there are companies that have made it a long-term option. One of the most important elements of working remotely successfully is the space you’ll use to work from. Working from the living room may have been... Read More

Customers are the backbone of every business. Knowing your customers’ preferences and behaviors has become essential in keeping them. In today’s extremely competitive environment to build and keep a customer base, a blanket marketing approach isn’t likely to give you much success. Utilizing segmentation strategies to target your key customers or to re-engage those that... Read More

A big part of being a successful content creator is building relationships. If you’re known as someone who is easy to work with you’ll most likely find that getting, and keeping, clients is relatively easy. However, if you’re difficult to work with, you may have a tough time landing clients – no matter how good... Read More

In the age of social media, most companies know that using video – especially short video clips – as part of their marketing strategy is important. However, it may be confusing as to what options you have to get the most reach. TikTok is popular, but it is well-known that it’s a rather unsafe platform.... Read More

Most bigger companies are familiar with VPNs and the protection they offer. But now, with more people working remotely and from potentially unsecured locations, anyone can benefit from VPN service. A VPN is a more secure way to connect to the internet and can be used for work, banking, or anything that requires entering sensitive... Read More

There are many platforms available to users that offer the ability to go “live”. Facebook Live has been around for a while, and its use has increased during the pandemic. In order to get the most out of your FB Live broadcast, you need to make sure you’re building an audience before it even ever... Read More