Despite the buzz that social media creates, email still remains a key player in successful marketing plans. Outdated email marketing strategies won’t be effective, though, so it’s time to reevaluate and update your campaign. Creating emails that actually connect with your recipients, rather than just generic sales offers, can help reduce your chance of being... Read More

One of the big buzz phrases in recent years has been “stay hungry”. Staying hungry generally means to stay determined to reach one’s goals and dreams. Sometimes this is pretty easy and doesn’t require much thought, but sometimes it can be hard to keep your motivation to achieve what you want. When you’re struggling, there... Read More

Nature can provide photographers with the most incredible lighting to take photos. Using it the right way can really enhance your images and take them to a new level. It’s very common to take pictures at sunrise and get stunning results, but there are many more tricks to using natural lighting. Having these tricks in... Read More

Networking is a vital part of success in any industry. One of the more challenging aspects of networking is that you’re often doing it with others in your industry, who also can be your competition. Building those connections is important, but how do you also keep your competitive edge? There are some creative ways to... Read More

Google has trimmed its product offerings pretty aggressively this year. They’ve axed Inbox, Google+ and their URL shortener. These may or may not have had much of an impact on most users, but the next victim may affect more. Google Cloud Print, which made it possible to print from many different devices, is next on... Read More

Of all the available tools in a marketer’s arsenal, consumers consistently choose video as one of their favorite types of content to view. A recent study by Animoto confirmed that customers want to see videos when browsing your products, or when they’re ready to buy. For that reason, a large percentage of marketers are planning... Read More

Facebook’s Creator Studio is a relatively new tool that gives page managers an interface to manage posts, insights, and messages all in one place. You can also connect your Instagram account for even more robust management. It may not be the most intuitive interface for all users, but there is a helpful user guide that... Read More

Normally, users are discouraged from removing their login passwords from computers. However, there may be times when it’s completely safe to do so. If you have a desktop that you use at home and no one else has access, or if you have a laptop that you never take outside your home, you can remove... Read More

Creative blocks can happen to every photographer. Reaching the point that you just can’t seem to find inspiration and focus can be really frustrating. Rather than going out and shooting anything you see, with every setting you know, sometimes setting limits can re-spark your creativity. These exercises can help you overcome the blocks and get... Read More

WhatsApp may not be the first social media platform businesses think of when looking for places to list their products. However, the platform is now offering the option for WhatsApp Business users to showcase their products within the app. Rather than sending photos one at a time and resending the same information over and over,... Read More