This important Yamaha-exclusive consumer financing tool is replacing an outgoing program that had been managed by various banks over the last 20 years.
“Yamaha will maintain the key features our dealers and customers value, while providing the program directly through our captive finance company,” says Kim Ruiz, Vice-President of Yamaha Motor Corp., USA (YMUS) and President and CEO of YMFUS. “The new credit card moves Yamaha closer to our dealers and customers, allowing us to better understand and fulfill their needs.”
The new program provides an easy to use application process and instant approvals to qualifying customers when they are considering a new purchase, and the revolving line of credit provided by the card translates to repeat purchases. YMFUS is supporting the card with low, attractive special financing promotions and expects the new program to serve as the primary financing source for many of Yamaha’s products, including Motorcycles, ATV’s, Side-by-Side vehicles and Personal Watercraft.
“Offering a long-term solution for a credit card program was critical to maintaining our leadership position in the powersports lending industry by providing Yamaha dealers and customers the most complete array of financing solutions,” says Jeff Young, executive vice president and COO of YMFUS. “This highly innovative solution not only provides program continuity, it also gives our dealers and customers the certainty of a Yamaha-backed program. Yamaha’s capital supports it and Yamaha manages it — that’s a very different model than the previous bank-managed program.”
YMUS launched Yamaha Motor Finance last year to initially focus on first-time and limited credit buyers, enabling its dealers to expand their business in a segment underserved by traditional banks and lenders. This new credit card program will allow Yamaha Motor Finance to expand its focus to “Prime” consumers and take over a program that has provided financing solutions to more than one million customers.
Yamaha Motor Finance has expanded its staff at its headquarters in Cypress, California, to manage the new program. The credit cards will be issued by WebBank, Member FDIC.
About Yamaha Motor Finance Corp., USA
Yamaha Motor Finance Corporation, USA, (YMFUS) was created by Yamaha Motor Corp., USA, (YMUS) to provide a new captive financing solution to powersports consumers. YMFUS operates throughout YMUS’s nationwide network of dealers financing Yamaha products and supporting Yamaha customers.
About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA, (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include motorcycles, ATVs and Side-by-Side vehicles, outboard motors, personal watercraft, boats, snowmobiles, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Georgia, Wisconsin and Alabama, as well as factory operations in Georgia, Tennessee, Texas and Missouri. For more information on Yamaha, visit www.yamahamotorsports.com.