Plano Synergy Gets Bullish


Grand Prairie, TX (March 4, 2016) – The word “bull” conjures different images in the minds of different folks. Interestingly, what one visualizes can largely depend on their footwear.

Those of the cowboy boot variety may see a maniacal, snot-slinging beast – an ill-tempered, bovine rocket representing a paycheck… if you can stay on his back for eight seconds.

Some sporting hunting boots see something else – a regal and long-lived patriarch of the game herd. Depending on where this bull lives, he may be an elk, a buffalo, a kudu or something else. He’s contributed his genes to multiple generations, and provides the greatest challenges to seek and pursue.

Finally, those donning sandals or boat shoes along the Gulf Coast may envision bull redfish. These mature specimens of their species represent the ultimate inshore light tackle angling trophy, and can tips the scales at over 50 pounds.

But what if you wear all of these?

Turns out, plenty of folks do. Which is why Plano Synergy, one of the world’s largest distributors of hunting and fishing gear across multiple trusted brands, has announced a partnership with three of the world’s most successful cowboys competing at the elite level of professional bull riding – The Professional Bull Riders’ (PBR) Built Ford Tough Series (BFTS).


About Plano Synergy – Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company’s market-leading brands include Ameristep Hunting Products, Avian-X, Barnett Outdoors, Bloodsport, Evolved Harvest & Habitats, Flextone Game Calls, Frabill, Halo Optics, No Limit Archery, Plano, Tenzing Outdoors, Wildgame Innovations and Zink Calls. For more than a half-century, Plano Synergy brands and products inspire people to engage in outdoor pursuits throughout the world. Learn more at


Ben Rand
Plano Synergy Holdings
(630) 552-9518

Josh Lantz
Traditions Media, LLC
(219) 728-8996