Mossy Oak® Break-Up Country® Featured on Award-Winning Popticals Sunglasses

WEST POINT, MS – Mossy Oak is excited to announce that Popticals will feature Mossy Oak Break-Up Country on six different models in their award-winning compact sunglasses line.  Break-Up Country, is the leading pattern of choice for footwear, apparel, firearms and archery equipment compared to other universal camo patterns in the hunting industry, according to True North Outdoor Marketing (2016). Southwick Associates, for two years running, reports that Break-Up Country is America’s No. 1 camo brand of choice for hunters.

Using the patented FL2 Micro-Rail System®, Popticals collapse down to fit inside a small protective case to keep the lenses scratch-free. Popticals feature NYDEF™ nylon lenses manufactured for Popticals by Carl Zeiss Vision to give anglers an edge to catch the fish their buddies can’t even see.

  • NYDEF™ Nylon Lenses manufactured for Popticals by Carl Zeiss Vision are as clear as glasses and 18% lighter in weight than polycarbonate lenses for superior vision on the water.
  • Patented FL2 Micro-Rail System allows the sunglasses to compact down to a small size, keeping them safe from damage in their custom case.
  • Compact hard-shell case offering unmatched portability & protection; easily slipped into a pocket or clipped to a belt
  • Polarized lenses eliminate virtually all glare off the water for enhanced contrast and reduced eye strain
  • Complete UV protection filters out 100% of harmful UVA and UVB rays.

 Popgear NYDEF™ POLARIZED

A smooth, slightly broader frame gives this style a bold look and a great-feeling fit. Offering full coverage while remaining lightweight, these sunglasses are the perfect piece of gear for reeling in bass on the lake, shredding the ski slopes, or navigating through the backcountry.  The entire frame is in Break-Up Country and the lens color options are gray or copper.  The Popgear model is available for $219.

Popstar NYDEF™ POLARIZED

The POPSTAR in Break-Up Country is the all-star that is fit for any sport and every adventure. Ultralight open frames with full-coverage lenses allow you can carry premium performance without the extra bulk.While the frame is in Break-Up Country, the lens color options are orange mirror or copper. The Popstar model is available for $209.

PopH2O NYDEF™ POLARIZED

PopH2O is the ultimate catch for those born to be on the water. Cutting-edge optical clarity allows anglers to see deeper below the surface and benefit from generous lens coverage.  Whether you’re fighting a largemouth bass on the river or pulling an 800-pound marlin into your boat, PopH2O offers superior performance to reel it all in.  The PopH20 model is available for $209.

For more free, timely and entertaining outdoors content, visit www.mossyoak.com.

Media Inquiries:
Jake Meyer
Public Relations Manager
Ph: 662-494-8859 x2216
jmeyer@mossyoak.com

Popticals  is an official licensee of Haas Outdoors Inc.  Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Capture Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, Quality Deer Management Association, and Mack’s Prairie Wings and the official pattern of B.A.S.S., MLF and Cabela’s Collegiate Bass Fishing Series.

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