BOWTECH Archery proudly announced Scott Henrikson as Senior Vice President of Sales and Marketing. Henrikson brings more than 25 years of experience in consumer products and will oversee all aspects of both sales and marketing directly from the company’s Eugene, Ore. corporate offices.
In his new position, Henrikson will oversee all product lines for BOWTECH including its Diamond, Stryker and Octane brands while also holding those same responsibilities for Excalibur Crossbow, which BOWTECH purchased in early 2014.
Henrikson comes to BOWTECH with an outstanding track record in sales and marketing for consumer brands. He most recently was with Jarden Corporation where he held several leadership positions including Senior Vice President of Sales and Marketing for the company’s Coleman division. Henrikson’s extensive resume also includes leadership positions with Newell Corporation, Corning and General Mills.
“We’re very excited about what Scott brings to the BOWTECH team,” said Ron Johnson, CEO of BOWTECH. “His expertise in brand growth and his ability to produce exceptional results among his sales teams will be a tremendous asset as we continue to build our brands among bowhunters worldwide.”
With Coleman, Henrikson executed an extremely successful sales and marketing strategy that led to significant brand growth in the U.S., Canada and Latin America. While serving as Vice President of Sales and Marketing for Jarden’s appliance division, Henrikson oversaw development of the Tilia FoodSaver and GameSaver products, which also experienced rapid and impressive retail success.
“This is a tremendous opportunity,” Henrikson said. “I’m thrilled to be a part of the BOWTECH organization and our portfolio of industry-leading brands. I look forward to working with our teams in Eugene and Kitchener and our customers as we accelerate growth of the company among our target consumers.”
Henrikson, a graduate of the University of Oregon, lives in Eugene with his wife Lynn. The couple has two children, Samantha, 23, and Matthew, 20. Henrikson’s highly competitive spirit is not limited to business as evidenced by his accomplishments as both an ultra-marathon runner and Ironman triathlete.
BOWTECH manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BOWTECH’s corporate offices and manufacturing facilities are located in Eugene, Ore. With a worldwide distribution network, BOWTECH’s family of brands include: BOWTECH, Diamond, Excalibur, Octane, Stryker and WaterDog Surface Technologies.