2017 Pinnacle Award Recipients Announced

Pinnacle Award Winners (L to R): Paul Wait, Allan Smith, Kevin Tate with Mossy Oak, John Jefferson, Pete Rogers and Keith Crowley.

SHREVEPORT-BOSSIER, La. – The Professional Outdoor Media Association’s (POMA) 2017 Pinnacle Award honorees were announced by Kevin Tate, vice president of media production at Mossy Oak, during POMA’s 12th Annual Business Conference in Shreveport-Bossier, La. on Friday, June 16. Mossy Oak has been the presenting partner of the Pinnacle Awards since the program’s inception.

The Pinnacle Awards honor journalists for remarkable achievement in traditional outdoor sports-focused communications, including writing, photography/illustration/art, broadcasting as well as content focused on wildlife conservation.

“The outdoor media has always been a key part of what we do,” stated Toxey Haas, founder and CEO of Mossy Oak. “We started our company with their help and we’ve grown it with the same. They’re our business partners as well as our friends.”

“We’re proud to sponsor the Pinnacle Awards to recognize the best of the best every year,” Tate added. “It’s an important way to reward excellence in outdoor journalism and encourage more in the future.”



Winner – John Jefferson, “The Hanging of Red Duke”, Texas Park and Wildlife Magazine
Outstanding Achievement – Tim Christie, “Growing Up Griz”,   Wyoming Wildlife Magazine


Winner – Tim Christie, “Hunting Partners”, Colorado Outdoors
Outstanding Achievement – Tom Keer, “Destinations-Bird-Buggies”, Sporting Classics
Outstanding Achievement – Paul Wait, “Marsh Skis”, Delta Waterfowl Magazine


Winner – Pete Rogers, “The Mind of a Mature Buck”, www.elliottrecreationalproperties.com
Outstanding Achievement –
Bob Frye, “One Final Adventure”, Tribune-Review newspaper, Pittsburgh, Pa


Winner – Tom Opre, “Eye of the Hunter: Alaska Untamed”, getzone.com
Outstanding Achievement – Allan Smith, “Precision Rifle Ordnance”, YouTube


Winner – Tim Flanigan “Trumpeter Shower”, The Birds of Pennsylvania Calendar – PA Game Commission
Outstanding Achievement – Tim Christie, “Bobcat Attack”, American Hunter Magazine
Outstanding Achievement –  Keith Crowley, “Lab-Pheasant”, American Hunter Magazine  


Winner – Vin Sparano, “Complete Guide to Camping and Wilderness Survival”, Universe Publishing
Outstanding Achievement – Susan Ebert, “The Field to Table Cookbook”, Welcome Books – New York, NY

Mossy Oak, one of POMA’s Diamond Cornerstone members, joined forces with POMA to promote excellence in communications at all levels and encourage members of the media to set the bar high – knowing the importance to the industry of a professional and dedicated media corps.

POMA Mission

To foster excellence in communications at all levels, help members build their businesses, connect media and industry, promote fair and honest communication of the traditional outdoor sports and conservation stories, and mentor the next generation of traditional outdoor sports communicators.

For more information, contact:

Kevin Orthman, Executive Director

Shelly Moore, Membership Director

About Mossy Oak

Haas Outdoors Inc. headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy OakBioLogicMossy Oak ProductionsMOOSE MediaNativ Nurseries, and Mossy Oak Properties.