2013 Featured Presenters
The POMA Business Conference is renowned for its forward-looking, hard-hitting business sessions, presented by experts from outside and inside the outdoor industry.
The 2013 event continues POMA’s legacy of providing top-rated sessions that help attendees grow their businesses.
Some of this year’s presenters are:
Mark Damian Duda
Mark is the executive director of Responsive Management, an organization developed to help hunting and sport-shooting agencies and organizations better understand and work with their constituents and customers. Mark has managed more than 500 research projects on how the public relates to wildlife, including attitudes toward hunting and hunting-related issues. He is also the author of four books on wildlife and outdoor recreation. His research has been featured in most major media, including CNN, NPR, the New York Times, the Wall Street Journal, and the front pages of the Washington Post and USA Today.
Charles and CarecoTV have a rich history of developing highly effective, industry-specific marketing programs for a diverse collection of clients, from small companies to the Fortune 500. Careco’s work is seen on NBC Sports, FOX Sports Net, and other national and regional networks. CarecoTV owns and produces an impressive collection of instructional outdoor television programs, including Americana Outdoors, Yamaha’s Whitetail Diaries, Cabela’s Fisherman’s Handbook, BoatUS Collegiate Bass Fishing Championship Series, Hunter’s Handbook, Cabela’s IFA Redfish Tour, Fishing & Hunting Texas, Chronicles of the Hunt, and Deer Gear.
From launching websites for athletes and artists like Phil Mickelson and Amy Grant to building the largest online outdoor video network, MyOutdoorTV.com, which was acquired by the Outdoor Channel, Chris works with national companies and agencies in digital content creation, syndication and monetization strategies, search engine marketing, Internet advertising sales, and mobile applications. Prior business involvement included radio, music, television, and print.
As director of education marketing for AWeber, Justin teaches small businesses how to build profitable customer relationships through email marketing. His insight and advice have been featured by INC, BtoB, and other business and marketing publications. He regularly writes for AWeber’s blog and various newsletters, produces webinars, and coordinates other educational materials.
The Rosh Group
Rosh Sillars is a veteran photographer with a photojournalism background. He earned his BFA in photography at the College of Creative Studies, Detroit. Rosh offers services to traditional media, digital media, and corporate clients. He owns the creative firm The Rosh Group, Inc. and teaches at two universities. Sillars also serves as a marketing and social media consultant for the digital marketing firm Synectics Media.
Dr. Mary Zeiss Stange
Author & Professor
Mary is the author of more than 50 academic articles and reviews and four books, including Woman the Hunter, the first cultural history of the relationship of women and hunting. She is nationally recognized as the primary scholar working on the relationship of women and hunting. A contributing writer for USA Today’s Op-Ed Page, Stange has published widely on environmental, political, and public policy issues. Dr. Stange is Professor of Women’s Studies and Religion, and formerly Director of the Women’s Studies Program, at Skidmore College.
Get Social Consulting
Lisa is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications, and Web-based product management at medical device, medical supply and health technology companies, including 3M Healthcare Information Services, Ceridian, DrTango Hispanic Marketing Services, UroMed, and SIGVARIS — a global medical device manufacturer.
Lisa began her career as a journalist in the outdoor sports industry, learning from the likes of John E. Phillips and J. Wayne Fears. She is now frequently published as a marketing expert, and is a renowned presenter.