TRADITIONS MEDIA EXPERTLY INTEGRATES SOCIAL MEDIA INTO CORE PUBLIC RELATIONS AND MEDIA COMMUNICATIONS
Traditions Media steers the bandwagon when it comes to hunting and fishing socially.
Social media is no longer a bolt-on, forced-to-have part of marketing. It’s here to stay. Love it, because you can’t leave it...
Born a contemporary public-relations and media-communications team, Traditions Media takes social media seriously. “In fact,” said company president Noel Vick, “social media has been keenly integrated into our foundational offerings and strategies.
“Put social media on a deserted marketing island, and it’s bound to fail.”
Putting money where his mouth is, Vick has recruited the most well-heeled talent to offer social media strategy and management at the same level that has propelled Traditions Media’s public relations successes for nearly a decade.
Leading Traditions Media’s social charge is marketing pioneer Dena Woerner. Degreed in marketing and advertising (BA) and professional communication (MA), Woerner, as Communications Director for the Arkansas Department of Parks and Tourism, wrote the first social media and technology plan for tourism in the nation.
Now, as part of Traditions Media, Woerner and her social-media team develop overarching strategies and employ battlefield tactics for companies the likes of St. Croix Rod, Humminbird and Old Town Canoe & Kayak – each a staple Traditions Media public relations and media communications partner.
“At the top of the list is integration,” said Woerner, about what makes her style of social media so effective as a spoke in the wheel of traditional communications. “Conventional media communications was largely focused at the trade. But now, through social media and digital communications, we’re able to directly engage the consumer.
“We call it ‘influencer marketing,’ the ability to simultaneously communicate with the trade and consumer.”
“Traditions Media’s complete integration formula is secret like the Colonel’s recipe, but there are mentionable core ingredients that go into all of our successful strategies and implementations,” said Melissa Key, a Traditions Media social-media specialist.
To name a few are prostaff social media coaching with best-practices; seamlessly orchestrating contests to involve all corners of sales and marketing; utilizing user-generated content from key brand influencers; fostering organic growth with high interaction rates that don’t just rely on buying “likes”; and monitoring with sophisticated tracking mechanisms that provide instantaneous intel.
“In the end,” says Traditions Media vice president Leslie Sundahl, “we employ progressive social media to achieve the same goal we’ve had since day one – help our partners sell more stuff…”
Photo by Bill Lindner
Traditions Media, LLC is a fishing, hunting, tactical and shooting-sports marketing group specialized in public relations, media communications, influencer marketing, social media and media buying. Our partners include Aqua-Vu, Custom Jigs & Spins, Fin-Wing, Frabill, Humminbird, Lund Boats, Old Town Canoes & Kayaks, Ocean Kayak, Plano, Plano Tactical, Rippin Lips, St. Croix Rod, Tenzing and the Plano Synergy family of hunting brands.
Traditions Media, LLC
Traditions Media, LLC