PLANO SIGNS MAJOR DEAL WITH INTERNATIONAL TOURNAMENT ORGANIZER, ANGLING SPIRIT
Plano announces partnership with Angling Spirit, and support of their Classic angling tournaments and events. Plano has serious plans to use the events to help consolidate and grow Plano and their other brands in Europe and the rest of the world, as part of their global strategy.
PLANO, IL Plano is pleased to announce its new partnership with one of fishing’s leading tournament and event organizers, Angling Spirit, and will be supporting all of their Classic events.
The arrangement will see Plano sponsor Angling Spirit’s World Carp Classic, World Carp Classic Junior Event, World Predator Classic (WPC), WPC Boat, WPC Kayak and WPC Street Fishing events.
Pete Angle – VP of Marketing for Plano’s parent company Plano Synergy, explained: “We’re delighted to be supporting the fine work of Angling Spirit and affiliating ourselves with the leading European-based angling tournaments and events.
“We see there is a great opportunity to engage the international fishing audience and participate in and support Angling Spirit events. There is also crossover for us to promote other brands within the Plano Synergy stable family, like Frabill, with this audience, which is an aspect that looks positive for us.”
Angling Spirit owner and founder Ross Honey added: “This is a significant milestone for Angling Spirit and the WCC and WPC and all their affiliated sub-events. Plano is one of the most well-known brands in fishing and I know from discussions with the Plano team, they will be fully utilizing our platform.
“Plano has serious plans to use our events to help consolidate and grow Plano and their other brands in Europe and the rest of the world. This sponsorship is a significant part of Plano’s global strategy, and we are delighted to be able to work with them to achieve their goals and promote angling in a positive way throughout the world.
A tradition of excellence. Owning a Plano® tackle box has become a heritage that has endured for more than half a century. In 1952, Plano introduced the first molded plastic tackle box. For the next fifty years, the Plano brand found its way into the hearts and hands of four generations. Today, there's a 4 in 5 chance that if you own a tackle box, it was made by Plano. There are many reasons why consumers choose Plano, including quality, durability and innovation, but our favorite is "It's what my dad always used."
About Angling Spirit
Angling Spirit is the operating company, which owns, organizes and stages international events and environmental initiatives. The ethos of Angling Spirit is to promote angling in a responsible manner; to organize and stage events with the betterment of angling as our focus. Our aim is to make a difference, responsibly, and we are very well aware of the fact that our status, not only in respect of the angling world, but in the eyes of the general public, places a significant onus upon us to ensure that angling is looked upon in a favorable light. The current portfolio of events includes tournaments; the World Carp Classic, World Carp Classic Junior Event, World Predator Classic and environmental projects such as Friends of the Ebro. Angling Spirit has created a marketing & promotional platform where companies can highlight and showcase important information on its events and involvement in other areas.tion
For Further information or photographs contact:
|Plano Perfect.JPG||2.58 MB|
|Plano Angling Spirit.jpg||3 MB|